Sat.Dec 01, 2012 - Fri.Dec 07, 2012

Small Business Mavericks

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Start Your Own Google+ Community

Small Business Mavericks

Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea.

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Optimizing Your Facebook Brand Page

Small Business Mavericks

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? It’s true. And there is no better time than now for learning how to do it. Here are 5 ways you can optimize your Facebook brand page for search. Brand page name and title – What do you call your page?

Brands 101
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4 Essential Ways To Spy On The Competition

Small Business Mavericks

Performing research on the competition is an essential part of marketing. That’s true for online marketers as well as traditional marketers. But how do you spy on the competition without spending a ton of money? It’s real easy online. Here are 4 ways you can spy on the competition surreptitiously without spending any money: Subscribe to newsletters – Your competitors, at least some of them, likely have an e-mail newsletter.

Forums 101
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How Firefox Is Changing Social Media Marketing

Small Business Mavericks

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. An example is the relationship the social network has with Google competitor Bing in the search market. Now, Facebook is moving in on the browser market.

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How To Approach Social Media Effectively

Small Business Mavericks

Are you ready to start marketing your business through social media ? Congratulations! It’s not easy, or cheap. But it can be very effective if you approach it with the right mindset and attitude. So how do you do that? You start by defining your target market. Do you cater your business toward busy professionals in their 40s who swing right politically?