Small Business Mavericks

NOVEMBER 30, 2012

When is the best time to publish your content? Publishers and online marketers have debated this for years. It’s a hold over from the old days when it was deemed that Thursday was the best day for your newsletters and sales specials to land in consumers’ mail boxes on Thursday. We don’t live in that world any more. Today, people read their e-mail, RSS feeds, and social media posts when it’s convenient for them.

Publishing 105

Publishing RSS Newsletter Feed 105

Small Business Mavericks

NOVEMBER 29, 2012

Are you struggling with writing content that flows naturally and doesn’t sound stilted or artificial? If so, then Matt Cutts and I have the solution for you. Synonyms. You’ve done your keyword research and you’ve discovered that there are some great keywords you can use for your content that are high volume keywords, they’re searchable, and they convert well.

Content 105

Content Research News Conversation 105

Small Business Mavericks

NOVEMBER 28, 2012

Each year online sales go up from the previous year on the Internet’s biggest shopping day, affectionately called “Cyber Monday.” That was this past Monday, and guess what? Sales went up again. Interestingly, while total sales went up 30.3% over last year, the total value of each individual order was less than last year while the total number of items purchased by each customer went up.

Mobile 98

Mobile Discount Social Media Data 98

Small Business Mavericks

NOVEMBER 26, 2012

Cyber Monday is the Monday that follows Black Friday. It’s also traditionally the biggest online shopping day of the year. And ever year it keeps growing as more and more people go online to make purchases, presumably for the coming Christmas season and multiple holidays that take place this time of year. So what happens if you own an online store and haven’t planned any specials for Cyber Monday like your competition has?

Discount 98

Discount Newsletter List Social Media 98

Small Business Mavericks

NOVEMBER 27, 2012

Recent Google algorithm updates – specifically, Panda and Penguin – targeted low value content, and some people think it took a hit out on short form content. In fact, a lot of websites with short content lost rankings for important keywords they were targeting. Was there a reason for that? In truth, a lot of that short content was duplicate content across a website.

Content 93

Content Engineering Products Google 93