Small Business Mavericks

NOVEMBER 16, 2012

It’s fun when something that I predict will happen occurs. Usually it takes awhile between the prediction and the actual happening, but this time, it happened within a matter of just a couple weeks. When Google announced their Link Disavow tool and Matt Cutts, Google’s web search quality czar, revealed that links from spammy article sites would no longer be a valuable ranking factor, I predicted that there would be a spike in guest blog post offers for those of us with existing blogs

Policies 105

Policies ROI Google Cost 105

Small Business Mavericks

NOVEMBER 15, 2012

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management. Here are his suggestions: Use the right social media platforms.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

NOVEMBER 14, 2012

To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid business model? First, start with your passions. What drives you? What interests you? What do you care about? If you don’t care about the topic you will be producing content on, then it doesn’t matter how profitable the niche is.

Research 98

Research Sites Content Marketing 98

Small Business Mavericks

NOVEMBER 12, 2012

You might think social media has reached its zenith and will soon decline or fall to a sudden death, but don’t put all your marbles in that basket. I think social media is just getting started. And the good thing about a good thing is that it can be made better by another good thing. That’s why you are seeing a surge and a merge in the social and the mobile app spaces.

Mobile 98

Mobile Foursquare Small Business Discount 98

Small Business Mavericks

NOVEMBER 13, 2012

There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized.

SEO 93

SEO Small Business Engineering Reputation 93