Small Business Mavericks

NOVEMBER 9, 2012

Evergreen content is content that never goes out of fashion. It is not trendy. It is not here today, gone tomorrow. It has value that will remain for a long time. As its name suggests, evergreen content is content that will always be in demand. So what does it look like exactly? And how do you produce it? Here are 3 important qualities that your content needs in order to be considered evergreen: Intrinsic and lasting value – The value of your content must exist in the content itself.

Content 105

Content SEO Fashion Small Business 105

Small Business Mavericks

NOVEMBER 5, 2012

Constant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. But they aren’t the only businesses using Instagram. Many small businesses are using it as well. Instagram is a smartphone photo sharing app. It’s the smartphone version of Flickr and Photobucket. But what can you do with it? I’ve identified 4 ways you can use Instagram to help promote your small business to your target market or current clientele.

Instagram 105

Instagram Small Business Flickr Report 105

Small Business Mavericks

NOVEMBER 7, 2012

It’s easy to dismiss old SEO tactics as invalid, but when it comes to link building, that would be a mistake. Links are still good online currency. To dismiss them completely would be an error. But that doesn’t mean that all links are good. Clearly, they are not. Here are some types of links to avoid: Paid links. Excessive links with the same staid anchor text.

Engineering 101

Engineering SEO Types Activities 101

Small Business Mavericks

NOVEMBER 6, 2012

Online marketing can be made more effective if you use a persona. A persona is the voice that is unique to you or a character you create for marketing purposes. One of the most original and most well known personas on the Internet is Jeeves. Remember Ask Jeeves? It was the search engine that later became Ask, but when Jeeves was first introduced to the online world, everyone loved him.

Marketing 101

Marketing Newsletter Engineering Video 101

Small Business Mavericks

NOVEMBER 8, 2012

Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social media circles , and wherever they build content. Images serve three useful purposes online: They provide a graphic way for you to communicate your message.

Marketing 98

Marketing Engineering SEO Study 98