Small Business Mavericks

OCTOBER 26, 2012

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation.

Reputation 105

Reputation Engineering Google Publishing 105

Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. Anyone can do it. Even you, maverick small business owner. If you need some content marketing strategy ideas, I have some for you. Just tap into these and see which ones will work for your situation. Develop Your Themes – Any content marketing strategy must have a theme.

Strategy 98

Strategy Content Small Business Social Networking 98

Small Business Mavericks

OCTOBER 23, 2012

A couple of weeks ago I predicted that the Christmas holiday season would set a new record for online shopping. Well, it appears that I was right. Are you surprised? The National Retail Federation reports that 51.8% of shoppers this year plan to shop online. And guess what? 4 out of 10 of them are starting before Halloween. More than 50% will start their shopping online before Thanksgiving.

Retail 98

Retail Buy Report Strategy 98

Small Business Mavericks

OCTOBER 22, 2012

Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. Blogging is one of the most effective and enduring tools available to assist the small business owner in achieving top-of-mind awareness, aka branding. What makes blogging such a useful tool for branding?

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

OCTOBER 25, 2012

Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more. If you find yourself wondering why you aren’t getting more results for your efforts, there are a few reasons why that might be the case. For instance, Maybe you’re spending too much time doing all the wrong things. Perhaps you should redirect your efforts into other channels.

Marketing 79

Marketing Small Business Consultant Training 79