Small Business Mavericks

OCTOBER 11, 2012

More and more, companies are starting to use social media for more than straight up marketing. In fact, you can use it for a number of purposes, including customer service. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. al.) for customer service. Acknowledgement Of A Problem – Yes, you will have complaints about your business on your Facebook page, on Twitter, and who knows where else?

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

OCTOBER 9, 2012

A landing page is a page you want people to land on so you can make a specific sales pitch to match their interests. You can have separate landing pages that target organic search results, PPC, and social media campaigns, but it’s better to target your landing pages for specific interests, then you can optimize those landing pages for each of your marketing campaigns.

Newsletter 110

Newsletter Campaign Buy Sites 110

Small Business Mavericks

OCTOBER 8, 2012

Facebook is gaining in popularity, and I don’t just mean in terms of usage. I mean in terms of marketing. Mark Zuckerberg, CEO of Facebook, announced last month that Facebook has reached a new milestone in usage. There are now 1 billion users on the world’s largest social network. That’s a lot of people when you consider there are 7 billion people residing on this planet.

Facebook 105

Facebook Marketing Social Networking News 105

Small Business Mavericks

OCTOBER 12, 2012

The Christmas season is almost upon us and it’s time for marketers to start thinking about how you will present your online shopping opportunities for your customers. Officially, the Christmas shopping season doesn’t start until the day after Halloween, but if you wait until then to start planning your seasonal marketing, you’ll be too late.

Engineering 98

Engineering Strategy Publishing Social Media 98

Small Business Mavericks

OCTOBER 10, 2012

Local SEO is a growing opportunity for many businesses, especially if you serve multiple cities or geographic locations with the same service. So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO.

Content 98

Content How To SEO Engineering 98