Small Business Mavericks
APRIL 21, 2012
Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window.
Small Business Mavericks
APRIL 23, 2012
I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.
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Small Business Mavericks
APRIL 26, 2012
If you thought Google’s drive to remove spammy sites from search results had slowed, think again. Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released. As usual, Google won’t give any specific details, however, it seems this update will only affect 3% of website.
Small Business Mavericks
APRIL 25, 2012
The concept of being in business is to sell – that could be a product, a service, or perhaps even a concept. This may sound a little strange – are you too focused on selling? I know that is why you are in business, however, if you focus too strongly on selling, you may be missing other opportunities. Generally speaking, traffic from search engines convert at between 2% and 10% depending on your product/service.
Small Business Mavericks
APRIL 27, 2012
Twitter can be a small business owners best friend, or worst enemy, depending on your approach. If you are not thoroughly conversant with how Twitter can be used to promote your business, a good place to start is on Twitter’s own “ Twitter for Business ” pages. You can download a 20 page Twitter business guide and read it at your leisure.
Small Business Mavericks
APRIL 24, 2012
One popular type of content is that which answers questions. It’s the type of content we should all be looking at on a regular basis, since internet users predominantly use search engines to look for answers. I am often surprised then to find the answer to a question in the contents title. Is that good or bad? In my opinion, it’s not the best way to craft a title, and it could effectively make your content redundant before a word is read.
Small Business Mavericks
APRIL 22, 2012
Is Rand Fishkin making a serious offer, or is he playing it smart and starting a viral topic? It’s possible he is doing both. Rand Fishkin is a well known SEO authority and he has issued a challenge to see if anyone can bring down his search rankings using negative SEO. There is a danger here in that hundreds will try, and the cumulative effort could have some negative impact.
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