Sat.Mar 17, 2012 - Fri.Mar 23, 2012

Small Business Mavericks

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Google Pushes Same Old Story – Perhaps It’s Time To Listen

Small Business Mavericks

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. In the past, many website owners, and quite a few SEO ‘experts’ ignored this advice, often producing content aimed fairly and squarely at the search engines.

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Smart Small Business Internet Marketing Through Pinterest

Small Business Mavericks

Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. I said clever, and for some, it may be too clever.

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How Far Would You Go To Protect Your Business’s Reputation?

Small Business Mavericks

Reputation is an important factor for any online business. One of the hardest task for any online enterprise is developing trust, especially if you are asking for credit card details with the promise of delivery via snail mail. If a potential shopper feels there is a risk to their personal data, they will not stay and shop. If you have a reputation for poor quality, poor service, and poor communication, shoppers will also turn away.

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in s

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Are Small Business Blogs Still Relevant In Today’s Market Place

Small Business Mavericks

Whilst blogs and blogging has its detractors, there is no doubt that a small business blog can be a real benefit. Blogs can be an aid to both a search and social marketing campaign, however, it often helps to simplify things to gain a clearer picture. In their simplest state, blogs are communication tools. Tools that initially, appear to be only one way, however, over time, they can develop into two way communication tools.

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When Should A Business Retain A Professional Online Marketing Consultant?

Small Business Mavericks

Marketing a business can be a time consuming job. When it comes to using a professional, you can generally break businesses in to their traditional sub-groups. Small businesses do it themselves, medium sized businesses retain consultants, and big businesses employ part or full time marketing professionals. It’s also fair to say that big business, when employing professionals, recruit a mix of experienced and new recruits, whilst medium sized businesses look to experienced professionals who

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Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. As your business grows, there are more opportunities to publish content – on site rather than off site, and by doing so, you deliver a more professional appearance to visitors.