Sat.Mar 03, 2012 - Fri.Mar 09, 2012

Small Business Mavericks

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4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention.

Cost 173
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Do You Understand The Basics Of Server Side SEO

Small Business Mavericks

We often talk about on-page SEO and off-page SEO, but rarely do you hear much spoken about server side SEO. Server side refers to the servers that your website sits on, much of which is controlled by your web hosting company. Shared servers (where you share a server with other web sites) are more affected than those with dedicated servers, however, they too do need an understanding of the basics of server side SEO.

SEO 110
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Why PPC For Small Business Is A Preferred Model

Small Business Mavericks

The online business world is very different to the offline business world – at least, that’s what many business owners feel. In reality, the two are not so different. Sure, your contact with customers is very different, but in many areas, managing each business is very similar. Business manager from both sides are only interested in one thing – growth in both sales and profitability.

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Are Bounce Rates An Important Statistic For Your Website?

Small Business Mavericks

I came across an interesting statement recently and it has been fermenting in my mind ever since. The article on Search Engine Watch related to Pinterest and how to get the best from the new social media site. However, the contents in general were not what got me thinking. It was really one line near the end of the article, namely: Gerencser said he doesn’t care about bounce rates all that much ……… “I’d rather have them come to the site and leave than never have come at all,

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SEO For Ecommerce Websites

Small Business Mavericks

Are eCommerce websites any different to a standard website or blog when it comes to SEO? You would think that a website was a website and that SEO is similar across the board. In essence, SEO is similar, however, different types of websites do need to concentrate on different areas of SEO. Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product.

SEO 98
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Using The Facebook Timeline To Boost Your Brand

Small Business Mavericks

Come March 30, the Facebook Timeline rollout will be complete with all business pages also sporting the new look. There are positives and negatives to come out of this change. One of the big negatives is the loss of the ability to set an app on the front page. While this may reduce the number of people being added to emailing lists, it can also be seen as a positive – many users resented the appearance of apps when visiting, especially first timers – they wanted to get to know your b

Brands 98
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Are You Really Visible To Your Target Market?

Small Business Mavericks

One of the follies of many small businesses is to assume that organic search engine traffic derived through a strong SEO program is all that is required to succeed. For some businesses, a combination of paid and organic search traffic does produce the best results. However, these are not the only channels to deliver potential customers. If you are highly visible to your target market across the Internet, then that visibility could deliver far more traffic than paid and organic search.