Sat.Feb 18, 2012 - Fri.Feb 24, 2012

Small Business Mavericks

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How Infographics Can Help Improve Your Social Media Appeal

Small Business Mavericks

Are you using infographics on your website? Infographics are those images you often come across that tell a story. They can be as simple as pie charts or bar graphs, or as complex as product process from raw material to finished goods. Graphics in general have a lot of appeal. Infographics go that one step further – they deliver information in an image format.

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Are You Willing To Pay For Tweets?

Small Business Mavericks

Every time a new social media site comes online, marketing people try to find ways to use it to advantage. Why not? It’s their job to look for marketing opportunities at every opportunity. Paying for tweets is not new. Cynthia Boris (writing on Marketing Pilgrim) came across a new twist on the paid tweet option – rather than having a customer pay cash for a product, they could pay by publishing a prewritten tweet.

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Building Partnerships To Help Grow Your Online Business

Small Business Mavericks

There are tens of thousands of small business owners who are fantastic at what they do. The problem is, they are terrible when it comes to running a business. Take a tradesperson as a an example. They could be the very best in their trade, yet they go bankrupt everytime they try to work for themselves. Are they doomed to working for someone else for the rest of their life?

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How Far Should You Go To Protect Your Content?

Small Business Mavericks

There has been a lot of discussion over the last twelve months surrounding the attempt to protect copyrighted material across the Internet. Pinterest, a popular new social media site that is based around users ‘pinning’ pages or images they find useful, has released a meta tag for website owners that will help them protect copyrighted material.

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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. A closer inspection should having you pausing for thought. First, it’s only available to small to mid-sized businesses, and the payment option is restricted to American Express. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options.

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Are You Confused About Google+?

Small Business Mavericks

There is a lot of confusion amongst web site owners when it comes to the benefits Google+. I could, and perhaps should, be a little flippant and suggest that, if it isn’t going to hurt your website, then you may as well join everyone else in the rush to become Google+ users. In this case, whilst I think being a part of Google+ is important, it is equally important to understand the hows and whys – especially as it relates to small business SEO.

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How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. I am not sure it always helps them to make decisions, they just want the numbers. Sometimes, those numbers could lead a business owner down the wrong path. This is especially true when it comes to a business that has an online presence. I’ll use my business as an example.

Analytics 101