Small Business Mavericks

FEBRUARY 6, 2012

What sort of business owner are you – the complete extrovert? Do you have hundreds of people in your network with whom you only have a passing knowledge? There is nothing wrong with developing a broad network of contacts. However, it is often more beneficial to develop a sound relationship with a group of individuals. Generally speaking, a network is a one way operation.

Reputation 110

Reputation Social Media Groups Groups 110

Small Business Mavericks

FEBRUARY 5, 2012

The business world can be brutal, and the online business world is even more so. Name me a product and a price and I daresay I could find a handful of offers that beat yours either on price, service or reputation. That doesn’t mean the millions of shoppers who search online could, though a fair proportion of them will. Are you a small business owner who is trying to survive online by doing it all yourself?

Small Business 107

Small Business SEO Price Compete 107

Small Business Mavericks

FEBRUARY 9, 2012

There are many small businesses that have found blogging to be an inexpensive tool for both marketing and SEO. If you’re blogging for small business, you need to include a maintenance schedule into your routine. This doesn’t have to be daily, or weekly for that matter, although the more often you undertake a short maintenance program, the better.

Small Business 98

Small Business WordPress Software Sites 98

Small Business Mavericks

FEBRUARY 8, 2012

Humans in general are very visual. We would much prefer an image, or better yet, a series of moving images in the form of a video, to the written word. However, while videos are a great marketing tool , they can also become a business’s worst enemy. A video for the sake of a video is not a good idea. You need well planned videos that are there to serve a purpose, a purpose that visitors will appreciate.

Video 98

Video Campaign Marketing Small Business 98

Small Business Mavericks

FEBRUARY 7, 2012

There are several ways to measure a successful social media campaign. For some, it’s the number of followers they have and the interaction that occurs between themselves and followers. For others, the main focus is on having content shared as far and wide as possible. There are others who would claim that success can only be measured if both are achieved.

Social Media 98

Social Media Brands Campaign Video 98

Small Business Mavericks

FEBRUARY 4, 2012

Having an online presence is very different to an offline one. Offline, you can publish a catalog and no one really cares if some descriptions are very similar if not identical (apart from name or color references). Online, the opposite is true. If you have products that have identical or near identical descriptions, then you could find that some of that content never appears in search results.

Products 98

Products Engineering Publishing Google 98

Small Business Mavericks

FEBRUARY 10, 2012

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. For these online businesses, everything has to be online except perhaps for the delivery of physical products. When it comes to marketing, many of the good old-fashioned strategies still work. Traditional marketing has a proven track record for non-Internet-based businesses, however, they don’t own these strategies and the rules that apply to those small businesse

Strategy 93

Strategy Marketing Fashion Small Business 93