Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. It can also be a nightmare when things go wrong. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. One of the most difficult areas to manage when it comes to social media is that of control.

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Small Business Mavericks

FEBRUARY 3, 2012

If you have been an active publisher on the Internet, then you will most likely have content in a wide range of websites. You have probably also put together profiles on a range of social media websites. Wouldn’t it be nice to have all of your content linked to your name and searchable? It’s almost impossible to connect everything online at present, however, there is a lot that you could be doing that will make either (or both) your name and your brand more searchable, especially in

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Brands Content Reputation Social Networking 101

Small Business Mavericks

FEBRUARY 2, 2012

Are online coupons good for small businesses? Like every marketing strategy , coupons have good points and bad points. It all comes back to management and control – lose control and you can cause serious damage to your business. That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon.

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. Traffic? Conversions? Search rankings? These are all areas that online businesses concentrate on, and whilst they are important areas to measure, they are not the most important.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JANUARY 30, 2012

Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. Your web pages need to be written so that potential customers can access your content quickly and easily.

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Small Business Mavericks

JANUARY 29, 2012

There are some marketers that are quite sensitive when it comes to any foray into social media by Google. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+. The feeling in some quarters is simple enough – why expend energy if the whole concept quietly slips under the carpet in a year or two?

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Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. I know that will raise eyebrows, but then, we do know that Google, the number one source of traffic for many websites, is trying to escape the inbound link component of their algorithm.

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