Small Business Mavericks

JANUARY 17, 2012

One mistake that many website owners make is to assume that every customer speaks English. In the U.S., the predominant language is English so a website in English is natural. There are, however, over 28 million people who speak Spanish as a first language. That’s almost 13% of the U.S. population. The question then is whether or not to create an online presence published in two or more languages.

SEO 98

SEO Guidelines Issues Publishing 98

Small Business Mavericks

JANUARY 15, 2012

What’s the biggest threat to many small businesses in 2012? Most small business owners would probably point at their competitors. Others may point to the changes made to search algorithms and the effect it may have on their search rankings. Whilst these are threats that need to be dealt with, the biggest threat could come from hackers. There has been a gradual shift in fraudulent activity in recent years with hackers slowly switching their focus away from big businesses and on to small bus

Small Business 96

Small Business Exercises Cost Data 96

Small Business Mavericks

JANUARY 20, 2012

Have you taken a moment to check out Google’s latest offering to the general public? Is has the simple but apt title of “Good to Know” and has been well packaged with both text and graphics on the opening screen. It is, to a certain extent, a repackaging of content that Google has published over the years. It’s generally related to Internet and data security for users, and the tips are well worth reading.

SEO 87

SEO Publishing Google Social Media 87

Small Business Mavericks

JANUARY 18, 2012

Gone are the days where a website that was five or more years old with a thousand or more pages could count on ‘age’ as a positive factor in the search results. In some cases, those old pages could be having a negative effect on your search rankings. Search engine users have long bemoaned the fact that search results were often outdated and not relevant to what they were looking for.

Engineering 87

Engineering Data Issues Content 87

Small Business Mavericks

JANUARY 14, 2012

Internet users generally have one thing in common: they want more information. In particular, they want information that answers questions, and the proof of this is in the popularity of a wide range of question and answer (Q&A) websites. As a small business owner, you can use this thirst for information to your advantage since Q&A sites often provide an inexpensive (as in free, apart from your time) way to communicate with potential customers.

Reputation 79

Reputation Brands Knowledge Base Yahoo 79

Small Business Mavericks

JANUARY 16, 2012

To be successful at anything, you need discipline. When it comes to the online world, discipline is what separates the successful from the unsuccessful. In its broadest terms, marketing is the single most important aspect of an online business. I say broadest since SEO, PPC and many other activities could come under the marketing umbrella. Why is discipline important?

Small Business 98

Small Business SEO Review Course 98

Small Business Mavericks

JANUARY 19, 2012

There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction. What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets. He concludes that, on some days, there is less clutter so his content has less to compete with.

SEO 107

SEO Compete Analytics Small Business 107