Small Business Mavericks

NOVEMBER 4, 2011

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? I think it is. Here’s the best way to think about this. Your clients don’t want you to sell their private information. They’d rather you protect it at all costs.

Privacy 98

Privacy Small Business Energy Data 98

Small Business Mavericks

NOVEMBER 1, 2011

One hard truth that every sales pro must learn sooner or later is that perception is reality. What the prospect perceives to be true is true. Or it may as well be because the prospect is going to act as if it is true, and you will either win or lose based on that perception. That’s true whether you are doing business online or off line. The same thing is true of your current customers.

SEO 98

SEO Reputation Skills Communities 98

Small Business Mavericks

OCTOBER 31, 2011

Google has announced that it will soon add 100 new channels to its video website YouTube. These channels are being produced by some top-tier entertainers including Jay-Z, Ashton Kutcher, Shaquille O’Neal, and CSI creator Antony Zuiker. There is really nothing surprising here. Google is on track to take over the world – or at least to unseat Howard Stern as the “king of all media.” OK, all kidding aside, this looks like an opportunity for advertisers.

YouTube 98

YouTube Sports Advertising Cost 98

Small Business Mavericks

OCTOBER 30, 2011

For several years now the search engines have been obsessed with ranking web pages based on popularity. They use link popularity and other measures to determine whether a web page is relevant and useful to a search query. Bill Slawski, who writes about search patents on his blog SEO By The Sea, recently wrote about a Microsoft patent that is based on measuring authority.

Microsoft 98

Microsoft SEO Social Networking Education 98

Small Business Mavericks

NOVEMBER 3, 2011

Search engine marketing professionals love to talk about ranking factors. Sometimes they get a little too deep in the weeds. But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. I like that he kept is simple and that he made it visual. That’s a big leap forward in terms of learning SEO for someone new to the game.

SEO 93

SEO Engineering Sites Buy 93

Small Business Mavericks

OCTOBER 29, 2011

SEO stands for search engine optimization. It’s the process that webmasters use to get their pages ranked in the search engines. It’s not the only online marketing strategy available, but it’s still effective. Even in an age of semantic language indexing, web page optimization strategies that involve keyword management are still viable and still effective.

SEO 93

SEO Engineering Strategy Process 93

Small Business Mavericks

NOVEMBER 2, 2011

Mikal Belicove makes a good point when he says that not all publicity is good publicity. Are you still sending out press releases to every online source you find? You might want to rethink that strategy. Reputation matters and if you get associated with low quality spam sites, that will be a hard reputation to shake. It could stay with you for the rest of your online life.

Press Release 87

Press Release Reputation Publishing Sites 87