Small Business Mavericks

SEPTEMBER 29, 2011

When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all. It’s about what your customers expect to get from a business like yours.

Questions 111

Questions Travel Communities Organization 111

Small Business Mavericks

SEPTEMBER 27, 2011

When conducting Internet marketing, there are certain things you can do to show your customers that you really care about them as a person. Whether you use e-mail, social media, or other channels for your online marketing, you can show customers that they are more than just a number. Show that you respect them as individuals. Here are 5 ways you can show your customers that you care.

Newsletter 101

Newsletter Social Networking Comments Twitter 101

Small Business Mavericks

SEPTEMBER 24, 2011

When it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. It takes time and money, both of which you have in limited quantities. But you can take what you have and build a solid Web marketing plan. Here is a template you can follow – a 5-point template that works for any business.

Marketing 101

Marketing Template Templates Reputation 101

Small Business Mavericks

SEPTEMBER 26, 2011

So you want to increase the number of followers and fans you have on the social media websites you use the most? That’s a good idea. You can use your e-mail list to drive new traffic to your social media profiles and increase your following. Here are three ways to do that. Send an invite – Aside from your weekly or monthly newsletter, send out a special e-mail invitation to your subscriber list to invite them to follow you on Twitter, Facebook, LinkedIn and other social media sites.

Discount 98

Discount Newsletter Social Media Sites 98

Small Business Mavericks

SEPTEMBER 30, 2011

Here’s a joke for you: How many SEOs does it take to optimize a website? Answer: Only 1. So that’s not funny? I didn’t suspect it would be. It’s not really a joke. The reason I bring it up is because some clients seem to believe that if they hire multiple SEOs to work on the same website, then they’ll get better search engine rankings.

SEO 87

SEO Compete Engineering Team 87

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. How are they going to do that? By giving away $10 million in free advertising. They’re planning to do this $50 at a time starting next year. So why is Facebook giving away all that money in free advertising? Here’s a test. It’s multiple choice. Can you guess which answer is correct?

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

SEPTEMBER 25, 2011

You’re probably getting tired of the Google+ and Facebook comparisons by now, but at risk of boring you to death I’d like to share a video I found put together by TechCrunch. It features a couple of talking heads discussing the recent changes to Facebook and Google+. Which one whens? The interesting thing is, when I watched this video, the two experts discussing these two social media giants have different agendas.

Google 79

Google Facebook Comparison Social Media 79