Sat.Sep 17, 2011 - Fri.Sep 23, 2011

Small Business Mavericks

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84% Say They Don’t Like Facebook Changes

Small Business Mavericks

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Is anyone surprised ? Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs. It’s the same model as television.

Facebook 130
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What Is A Blog?

Small Business Mavericks

People who don’t spend much time on the Internet will often ask me, “What is a blog?&# It’s a hard question to answer. Trying to answer that question for someone who doesn’t spent more than 5 hours online each week or month is like trying to explain the nature of the universe to someone who failed science in elementary school.

Journal 98
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Are You An SMB Gardener Or Warrior?

Small Business Mavericks

A guest blogger at Copyblogger likens small business prospecting with gardening. That’s funny, most of us use those over-used war cliches. But I like the gardening analogy. If you think about it, it’s a useful analogy. Small business prospecting is more like growing than killing. Here’s how: You’re not in control. You can try to control the conversation, but more than likely you’ll drive prospects off.

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Is SEO A Voodoo Science?

Small Business Mavericks

You’d think that SEO is some kind of magic if you listen to some professionals in this field. Only an expert SEO can do this. Watch Ma, no hands! The truth is, SEO is no voodoo science. There’s no magic bullet. No magic words you can say to make your pages rank well in the search results. It just takes good old-fashioned hard work. Of course, there are different ways to get the job done.

SEO 93
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Will Facebook Really Revolutionize Social Media?

Small Business Mavericks

Any time you hear someone say they are going to revolutionize something, what do you think about? Do you think they are really going to start a revolution or do you think they are just blowing smoke? Keep in mind, we’re talking about Facebook here. The world is anxiously awaiting Facebook’s announcement, which is supposed to happen today.

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The True Value Of Free

Small Business Mavericks

Do you give away your products and services for free? You should. In the Internet age, free has become a kind of currency. You can give away free copies of your e-book or video course in exchange for e-mail addresses. Those e-mail addresses then become a type of currency – currency that you can convert into dollars. It works better than you think.

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Two Event Marketing Stats To Note

Small Business Mavericks

A new e-book by Constant Contact and HubSpot says that 76% of survey respondents promote events by e-mail and 40% use social media. Those are pretty staggering numbers, though not surprising. I’ll say, first, that I think the 40% is due to increase. More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold.