Small Business Mavericks
JUNE 11, 2011
Do you get Twitter? Evidently, a lot of people don’t. I know this because a screenshot on this WebProNews article told me so. The funny thing is, I had to see it for myself so I went and typed in “I don’t get&# on Google and guess what? Yep, Google Search tried to help me. Apparently, “I don’t get Twitter&# is a popular search query.
Small Business Mavericks
JUNE 17, 2011
There is a concept in social media circles known as your signal-to-noise ratio. What is meant by that exactly? In social media terms, your signal-to-noise ratio is the amount of actual value that you provide relative to the nonsense you churn. Pardon the dirty speak, but that’s essentially what it is in low-brow talk. Now, to paraphrase it in more common layman’s terms: Your signal-to-noise ratio is how much chatter you engage in that doesn’t benefit anyone in any real sense (n
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Small Business Mavericks
JUNE 16, 2011
A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 12% research travel offers or holiday destinations. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers.
Small Business Mavericks
JUNE 12, 2011
If there is anything the Web has taught us it’s that you can’t really predict what trends will be the leading trends in five or ten years. In 1995, for instance, no one knew that search would become the most important method for finding information online. Google didn’t come along until 1998. In 2001, no one knew that blogging would be as popular as it has become.
Small Business Mavericks
JUNE 15, 2011
Anyone who has used Twitter knows that you can use it for any number of purposes. Some people are so prolific in using Twitter that you could appropriately call it their soapbox. They sound off about everything. Others, however, might never utter a peep. They seem to be there only to hear what others are saying. Then, of course, you have the great mass of Twitter users who fall somewhere in between.
Small Business Mavericks
JUNE 13, 2011
Are you a small business owner trying to navigate the crazy World Wide Web and leverage it for your business, but you’re finding that there’s just too much information to sift through? Welcome to the club. It seems that there is a lot of information about online marketing for small businesses and it’s difficult to know just where to begin.
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption comp
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