Tue.Jun 28, 2016

Small Business Mavericks

Trending Sources

Crisis Communications: How a Sexist Email Was Handled

Spin Sucks

A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great. The post Crisis Communications: How a Sexist Email Was Handled appeared first on Spin Sucks. Communication Crisis adweek campaign live cannes lions cindy gallop gary vaynerchuck gary vee igetin thrillest vayner media


Copa América Centenario 2016 on Instagram, Twitter

SocialTimes Twitter

Chile defeated Argentina on penalty kicks Sunday to win Copa América Centenario 2016 , and the entire tournament generated more than 231 million interactions on Instagram from June 3 through 26, from over 40 million users. Instagram said in an email to SocialTimes that the number of users interacting was up 33 percent compared with 2015 Copa América Chile , adding that total interactions were up 25 percent from last year’s tournament. According to Instagram, the most engaged players during Copa América Centenario 2016 were: James Rodriguez. Dani Alves. Leo Messi. Arturo Vidal. Angel Di Maria.


6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms,  LinkedIn is the single best tool you have at your disposal to build your own brand. Comment on Your LinkedIn Feed. Add Skills.


55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Millions of blog posts are published every day. small percentage gain traction and attract readers. And among those readers, 55% will read the blog post  for 15 seconds or less. (If you’re still reading, thanks for sticking with this one!). The internet is a daily battle for attention. Everywhere It’s because they work. You could argue that content is becoming less art and more science.


Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Which Universities Do People Like, Dislike Most on Twitter?

SocialTimes Twitter

Twitter has become a platform for breaking news and live broadcast second-screen engagement. It’s also become a place where people express both their satisfaction and discontent with all sorts of things. Among the discussion topics is which colleges and universities provide the best experience and education, and this social media sentiment is not available on college websites. Louis Work


Facebook Live Will Dominate Video Streaming

The Social Media Hat

Social Media Facebook Live Will Dominate Video Streaming. That's it, man. Game over, man. Game over!". You know, Alexander Graham Bell really didn't invent the telephone. He didn't even invent the name. 20 years before Bell began his experiments, a man named Charles Bourseul designed a prototype. Reis also introduced the term "telephon" for his device. How Did We Get Here? You remember that, right?


How to Bring Podcast Listeners From Their Phones to Your Website


by Craig Hewitt of  PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 Why is website traffic important?


Adult Swim Premieres Animated Sketch Show via Vine

SocialTimes Twitter

Cable network Adult Swim is taking advantage of Twitter’s recent announcement that select publishers can now post videos up to 10 minutes long via Vine. Animated sketch show Harg Nallin’ Sclopio Peepio from Brad Neely will debut on Adult Swim Sunday, July 10, but Vine users don’t have to wait, as the first episode is available here. Readers: What are your thoughts on longer Vine videos? Watch the FULL premiere of @BradNeely ’s Harg Nallin’ Sclopio Peepio before it airs on @adultswim – Now on Vine! https://t.co/r4IrOZBGmQ. r4IrOZBGmQ. Vine (@vine) June 27, 2016.


3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. In fact, one study showed that as many as 77% of people decided whether or not to engage with a company based on if they offered incentives. Knowing this, it’s important to occasionally meet their expectations. Social media marketing should not be viewed as another advertising platform. Want to learn more?


Why PR Professionals Need to Pay Attention to Crowdfunding

Spin Sucks

As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more. The post Why PR Professionals Need to Pay Attention to Crowdfunding appeared first on Spin Sucks. Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad.


Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Starbucks Proves That Mobile Apps Work. To The Tune Of $1.2 Billion

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Heather B. was off today. There's often talk that it's hard to make money with mobile apps. google.


Instagram Business Pages are Here. So What?

agora pulse

It’s an exciting time in the world of Instagram as the photo-sharing giant recently debuted Business Profiles. With this evolution comes new tools, new page layouts, and new analytics. What do these updates look like and we do we get the most from them, you ask? Here’s the scoop: What’s Different with Instagram Business Pages? Ease of Access. How do the Insights Work? So What? So What?


How to Create a Worthwhile Instagram Contest

Sprout Social

An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.


How To Give Your Small Business a Competitive Edge

The Realtime Report

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. Unfortunately, most of them subsequently fail. If you can survive the early years, your business stands an excellent chance of success. However, in order to maximize your chances, you need to maintain a competitive edge, which is easier said than done.


The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

5 Hacks To Make The Most Out of Social Channels


Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! believe you have skills to bring every social channel to heel. But, I am also sure you understand it’s impossible to be awesome for everyone. Content is king.