December, 2012

Small Business Mavericks

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E-readers, Tablets And Online Marketing

Small Business Mavericks

It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively.

Marketing 156
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Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed.

Analytics 121
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3 Ways To Integrate E-mail With Social Media

Small Business Mavericks

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Add social icons to your newsletter articles – This is a no-brainer.

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5 Ways To Diversify Your Online Marketing

Small Business Mavericks

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the more you do the more time it consumes. Therefore, you have to be judicious in how you diversify and what tactics you use to get the word out about your business.

Marketing 107
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Don’t Let Google Crawl Your Tags

Small Business Mavericks

Duplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages.

Google 107
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Start Your Own Google+ Community

Small Business Mavericks

Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. As of this writing, some communities are approaching 10,000 members. Not bad for a 24-hour period. Communities within the context of Google+ is a good idea.

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Twitter Ads With Negative Keywords

Small Business Mavericks

Twitter has recently added another cool feature to its sponsored tweets advertising service – the use of negative keywords. If you’re wondering what a negative keyword is, it’s time to become intimately acquainted. These are words you don’t want to target but are usually associated with the word you do want to target. For instance, “Kevin” would be a negative keyword to “bacon,” unless you actually are talking about the actor.

Twitter 101