Small Business Mavericks

SEPTEMBER 13, 2012

If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?” That’s an important question because online marketing has flowered into a lot of sub-niches and they all require a specialist touch in order to be managed effectively.

Marketing 105

Marketing Small Business Consultant Questions 105

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. It’s not really surprising. One negative message about your brand going viral can really put a damper in your business’s trust among consumers. But the rest of the results of the survey are quite interesting. Here are a few gems I found while perusing the results. 43% of businesses found video sharing sites to be slightly risky.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

SEPTEMBER 27, 2012

Keyword research does not always have to consist of searching for the most searched for keywords related to your niche. Sometimes you just want to write a blog post about a topic that will benefit your readers and you want a keyword that isn’t necessarily popular but will allow you to write about a topic that you may not normally address on your blog.

Tools 101

Tools Engineering YouTube Research 101

Small Business Mavericks

SEPTEMBER 25, 2012

Facebook claims to be getting a billion searches per day without even trying. I guess that’s a good reason to pursue building a search engine, but would it be any good? Facebook announced on Friday that you can now track your searches and delete them if you want. However, that feature hasn’t been rolled out to everyone at this time. But it is comforting to know it’s coming down the pike.

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

SEPTEMBER 12, 2012

Converting video viewers to customers is getting more difficult all the time. One reason is because there are a lot more videos being produced and shared online today, so people who watch videos have a lot more to choose from. That means you have to give them something to offer that they can’t get anywhere else. Another reason is because people are watching videos on a lot of different devices and at a lot of different venues.

Video 101

Video Conversation Marketing 101

Small Business Mavericks

SEPTEMBER 10, 2012

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Respondents to a survey by Econsultancy were allowed to pick two channel categories under which they consider social media to fall. Among those channels included: Brand awareness. Marketing campaign. Content marketing.

Social Media 101

Social Media Brands Survey Campaign 101

Small Business Mavericks

SEPTEMBER 6, 2012

You’ve probably heard that internal links are pure gold for your website. It’s true, but internal linking is not a guaranteed success. It has its risks. One of those risks is excessive keyword-based navigational links. If you have a sidebar that is stuffed with keyword-based links pointing to every page on your website and the purpose is to help increase your SEO rather than usability, then you’re hurting yourself.

Engineering 101

Engineering SEO 101

Small Business Mavericks

SEPTEMBER 5, 2012

Klout bills itself as a social media influence metric, but until now it was largely limited in how it measured influence. Recently – like, within the last month – they’ve expanded how to measure influence to include Wikipedia entries, LinkedIn titles, and +K. I’m actually surprised that they weren’t already using +K as a measure of influence.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

SEPTEMBER 19, 2012

A QR code is a special scannable icon that you can put on your store window, a sign, a flyer or brochure, or a print ad. The icon is designed to allow mobile phone users to scan the graphic, which takes them to your web page or landing page designed for a specific purpose. Some companies have gone the extra mile and made their QR codes look a little different.

Mobile 98

Mobile Exercises Retail Features 98

Small Business Mavericks

SEPTEMBER 20, 2012

One growing trend in mobile marketing is something called push notifications. These work well for a number of reasons. First, let’s define what it is. A push notification is a message you can send through an app to a user’s mobile phone. You can communicate any message, share news, or just offer a greeting. But the notification differs from SMS, or texting, because it occurs within an app that the user has downloaded.

Notification 93

Notification SMS Mobile Trends 93

Small Business Mavericks

SEPTEMBER 17, 2012

This week we’re talking about mobile marketing. What is it, should you pursue it, and if so how will it impact your business? First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices.

Mobile 93

Mobile Marketing SMS Small Business 93

Small Business Mavericks

SEPTEMBER 18, 2012

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money with their purchases using their mobile devices?

Loyalty 105

Loyalty Mobile Statistics Apple 105