Small Business Mavericks
DECEMBER 7, 2011
In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. A lot of people can’t do that when running a small business on a budget. That does not mean you should ignore advertising altogether.
Small Business Mavericks
DECEMBER 1, 2011
“Conversational marketing” is a term that has been around for about as long as the Internet. The concept goes back further, however. The idea is based on the concept that markets are conversations. The “markets are conversations” concept was discussed in a book published in 1999, “The Cluetrain Manifesto.” According to its authors, markets have always been conversations, except for that period in the 20th century dominated by mass media.
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Small Business Mavericks
DECEMBER 6, 2011
As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. Recently, I’ve written about the importance of making your links diversified and able to fit naturally into a body of text. I’d like to now try to complement that advice with another important link consideration: locality.
Small Business Mavericks
DECEMBER 27, 2011
You have your brand new website up and running. It looks fantastic and you have a lot of great products listed along with article or blogging content. Are you wondering what else you could do to enhance your website? Consider doing various videos or podcasts about you, your business, what your products are and other ways. The general online public loves short podcasts on just about anything.
Small Business Mavericks
DECEMBER 21, 2011
Although the holidays are fast approaching, now is the best time to pull last minute customers in the door. Even if it’s after Christmas sales, small business owners will want to pull out all the stops for the end of the year. That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. End the year on a positive note by using social media sites to list all the last minute sales you may have.
Small Business Mavericks
DECEMBER 23, 2011
With the economy and the job market in the shape that they’re in, more and more people are learning to start their own small work from home business. The work from home business has been growing by leaps and bounds. No longer is it just about selling candles or crafts online. Many top businesses are hiring people to telecommute and others are building a business based on their expertise.
Small Business Mavericks
DECEMBER 9, 2011
What is the definition of an online business? Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Because people are on the go so much these days, they prefer to see a website address that they can jot down and go to the site later, when they have time. Online advertising is a great way to advertise.
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