The Difference Between Branding And Logos
Small Business Mavericks
DECEMBER 16, 2011
Many tend to think that branding and logos are one in the same. It is and it isn’t. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things. The correct definition is from The American Marketing Association AMA, which states that the “name, term, sign, symbol or design, or a combination of them intended to identif
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