Is Exact Match Anchor Text Important?
Small Business Mavericks
SEPTEMBER 9, 2011
SEOmoz used its Whiteboard Friday column this week to talk about the demise of exact match anchor text. I’m just curious if anyone else has thought about this. The idea is that partial match anchor text will be the way search marketers build links in the future. In other words, if I want to rank for “SEO&# as a key term, then I don’t have to make every link that points back to my website link for the specific term “SEO.&# I can use other phrases like “SEO technique,
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