Your Call To Action: What’s The Point?
Small Business Mavericks
AUGUST 15, 2011
Every piece of effective marketing content ever written has one thing in common. It doesn’t matter if it was writing on a cave wall or a web page with two sentences. There is one piece of every effective marketing content that is absolutely essential. Without it, your marketing content has no chance. That one piece of essential marketing is called a call to action.
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