How Consumers Use Social Networking Sites
Small Business Mavericks
JUNE 16, 2011
A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 12% research travel offers or holiday destinations. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers.
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