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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes? First, focus on quality rather than quantity. That means research–to find out what your audience wants to watch and how they like to see it. Don’t do it to your viewers. enhance your message.

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10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more. This will make your business more efficient and profitable. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

How Would You Spend 30 Minutes On Social Media?

Small Business Mavericks

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain. Crafting. Posting. Scheduling. Measuring. Analyzing. Responding.

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. In order to use Showcase Pages you first need to have a company page. But the Showcase Page is specifically designed to give customers a chance to interact with businesses around a particular product or service offering rather than follow the brand and sift through all content just to find the few nuggets their interested in.

How To Use LinkedIn For Reputation Management

Small Business Mavericks

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Optimize your entire profile for search and it becomes a searchable reputation management tool. Vanity URL – Get yourself a vanity URL.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t  finish first. ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign.

Do You Know Your “Empty Nesters”?

Small Business Mavericks

There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets. 90% start the path to purchase using a search engine. Interesting numbers, right?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

4 Factors Your Landing Pages Need

Small Business Mavericks

Landing pages are important. Your landing page, according to Google , affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Think About Experience. Here’s what Google says it looks for: providing relevant, useful, and original content. making it easy for customers to navigate your site (including on mobile sites). why deal with a company you don’t trust?

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The Most Effective Way To Focus Your Content

Small Business Mavericks

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in mind when we design or add to a website, and that means content has to be focused on what the user is looking for. The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up.

Make It Fun: Gamification & Marketing

Small Business Mavericks

I’m going to take a quick, unofficial poll — if you have played some sort of game on your phone today, raise your hand. Why did you pull your phone out and start playing that game? I’m guessing because it was fun. If it wasn’t fun, you probably wouldn’t do it unless you wanted to get past a level, which is the other side of gamification: competition. People will do things to win, even when it isn’t as much fun as it was in the beginning. Those two factors, fun and competition, are effective in marketing because they create engagement. What Do People Want?

3 Ways To Improve Your Social Media Calendar

Small Business Mavericks

You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on. Follow these three tips for making your social media and content calendar more effective. Develop a theme – As you plan your content, create a theme that you will stick to for the next month. Organize your content – This goes along with planning.

LinkedIn and Content Marketing Work Well Together

Small Business Mavericks

It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” ” She suggests 7 ways to build online authority with LinkedIn : Complete your profile — this is how they know who you are when the readers check you out. It’s basic and foundational. Content Marketing Builds Online Authority.

A World Gone Social

Learn how companies must adapt to survive.

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking. Images.

Link Building Is Not Dead — Just Different

Small Business Mavericks

There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Why, then, do we see all those claims about “link building is dead” when it still is important to SEO? Link Building & Link Earning. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. They then will usually talk about “link earning” as the natural way to add authority to your site.

How To Sabotage Your Marketing Efforts

Small Business Mavericks

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “ Please, go away ” instead of actually providing customer service.  He has some good points: “The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.”

3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day. Some people say do it once a day. It doesn’t matter how often you do it, but you should do it often. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Places, Google+ Local, And You

Small Business Mavericks

If you’ve been online for very long, then you know one thing: Things change. A lot. Google, in particular, is well known for changing things. They add new services and take them away. And word has it that they go through hundreds of search algorithm changes every month. That’s a lot of change. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. All of that is changing too.

5 SEO Tactics That Will Always Work

Small Business Mavericks

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. Page Title – Let’s face it, web pages will always need a page title. How you optimize your page title may change from time to time, but optimizing your page title will always be an essential SEO element. But be careful, you can overdo it. That should be good.

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What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

What exactly does an Internet marketing plan consist of? Find out the various strategies involved in marketing your business online

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

A brief introduction into the types of content being developed with HTML 5

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

How to know whether you should post to Twitter and Facebook daily or what is often and not often enough

5 Ways To Get More LinkedIn Leads

Small Business Mavericks

LinkedIn has become one of the most popular social media networks. But, like any other network, if you don’t work it, then you can’t expect to get anything out of it. So how do you work LinkedIn to get more leads? Here are 5 of the most important things to do today on LinkedIn to help you get more business leads. Complete your profile – This is a no-brainer. Start with making sure your profile is complete. If you have an incomplete profile, people will notice and you’ll find it difficult to get more leads. Instead, join groups whose members are likely to hire writers.

Your Content Marketing Should Be Originalized

Small Business Mavericks

I like the message being presented here by Elisa Gabbert. Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” ” Your content should tell a story – As in, “Once upon a time?” ” Content marketing should lead directly to leads and sales – Always? What Should Content Marketing Do And Be? Your business is unique. Is that a strategy?

Google Places Enforcing Listing Rules For Go-To-Client Businesses

Small Business Mavericks

Do you provide a service to customer at your business, away from your business, or a combination of both? For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from  Google’s local search results. That will hurt your business and how much will rely on the amount of business you generally receive through local search. For some businesses, they could find they suddenly have no clients. Serve customers at their location? Most people don’t. Mirriam Ellis has more on this issue at SEOMOZ.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. There are very few niches where mom and dads are not influencers in some way.

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Caroline Melberg – Best Thinker?

Small Business Mavericks

I’m no Einstein. know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora , the one comparing it to Twitter? Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot. Social Media Today is an independent online community for PR and marketing professionals. That’s why I’m honored to be featured on the website there. It’s truly a great honor. hope you find it encouraging.

It's All About The Reputation

Small Business Mavericks

Online marketing is no longer an option. You're either doing it or you're not, and if you're not, then you are falling behind the competition. The only question to ask, really, is what kind of online marketing are you going to do

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us”  Case Study Guidelines.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create a big impact even with a limited budget. Keep Them Interested.

How To Look Big – For Small Businesses

Small Business Mavericks

Just because your business is small doesn’t mean it has to look small. You can look like a big brand with just a little effort. All it takes is a little planning and some ingenuity, then the elbow grease to go with it. OK, scratch the elbow grease. You aren’t tiling your kitchen floors. But you do need to work hard. Branding is a strategy. To achieve success with it you need one key ingredient: Consistency. But that’s not all you need. You can be consistently boring. This is harder than it sounds, but it can be done. Make your logo stand out. Be consistent. Persistence.

rel=”me” And rel=”author” Attributes

Small Business Mavericks

Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. It’s really pretty simple, but I think it bears some discussion and how small business owners can use the site for improving their own search engine rankings. rel=&# author&# Defines Authorship. Let’s say that Small Business Mavericks has a staff of five writers, all of whom write content for the blog. rel=&# me&# Defines The Person.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is much to consider. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Unsurprisingly, the takeaway is that it depends on your particular situation. Content or Native?