Small Business Mavericks

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Why You Should Tweak Your E-mail Marketing Strategy

Small Business Mavericks

Every business needs to take another look at its marketing strategy from time to time. That includes specific tactics within the overall strategy. In this case today, I’d like to discuss why might consider re-envisioning your e-mail marketing plan. There are a number of reasons why might consider revising your e-mail marketing strategy. Today, I’m going to talk about three: Your list is outdated. You’re not engaging your audience well enough. Your click-through rate (CTR) is too low. Maybe It’s Time to Update Your E-mail List. recommend scrubbing it once a year.

Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes? First, focus on quality rather than quantity. That means research–to find out what your audience wants to watch and how they like to see it. Don’t do it to your viewers. enhance your message.

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10 Essential Online Tools for Small Business Owners

Small Business Mavericks

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more. This will make your business more efficient and profitable. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

How Would You Spend 30 Minutes On Social Media?

Small Business Mavericks

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain. Crafting. Posting. Scheduling. Measuring. Analyzing. Responding.

A World Gone Social

Learn how companies must adapt to survive.

Do You Know Your “Empty Nesters”?

Small Business Mavericks

There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets. 90% start the path to purchase using a search engine. Interesting numbers, right?

Introducing LinkedIn Showcase Pages

Small Business Mavericks

Companies doing business on LinkedIn have been able to connect with audiences through business pages. Now, LinkedIn has rolled out an additional level of social media for companies with multiple brands and divisions called Showcase Pages. In order to use Showcase Pages you first need to have a company page. But the Showcase Page is specifically designed to give customers a chance to interact with businesses around a particular product or service offering rather than follow the brand and sift through all content just to find the few nuggets their interested in.

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly.

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Why Small Businesses Need SEO

Small Business Mavericks

It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits. All you need is a reasonable budget, some time on your hands, and the ability to do what it takes to promote your business. Promote your business today, receive the customer load tomorrow. It’s not that hard.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t  finish first. ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign.

4 Factors Your Landing Pages Need

Small Business Mavericks

Landing pages are important. Your landing page, according to Google , affects quality score, ad rank, and advertising costs. But the effect of the landing page is most powerful with user experience. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Think About Experience. Here’s what Google says it looks for: providing relevant, useful, and original content. making it easy for customers to navigate your site (including on mobile sites). why deal with a company you don’t trust?

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How To Use LinkedIn For Reputation Management

Small Business Mavericks

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn. Search engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Optimize your entire profile for search and it becomes a searchable reputation management tool. Vanity URL – Get yourself a vanity URL.

The Most Effective Way To Focus Your Content

Small Business Mavericks

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in mind when we design or add to a website, and that means content has to be focused on what the user is looking for. The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Make It Fun: Gamification & Marketing

Small Business Mavericks

I’m going to take a quick, unofficial poll — if you have played some sort of game on your phone today, raise your hand. Why did you pull your phone out and start playing that game? I’m guessing because it was fun. If it wasn’t fun, you probably wouldn’t do it unless you wanted to get past a level, which is the other side of gamification: competition. People will do things to win, even when it isn’t as much fun as it was in the beginning. Those two factors, fun and competition, are effective in marketing because they create engagement. What Do People Want?

LinkedIn and Content Marketing Work Well Together

Small Business Mavericks

It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” ” She suggests 7 ways to build online authority with LinkedIn : Complete your profile — this is how they know who you are when the readers check you out. It’s basic and foundational. Content Marketing Builds Online Authority.

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is much to consider. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Unsurprisingly, the takeaway is that it depends on your particular situation. Content or Native?

Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & ask a good question: “ Should You Be Blogging On LinkedIn? ” We know that LinkedIn is probably the most important professional site to be networking on right now, because it’s where all the professionals are. But why would your blog be a good idea to post on this site?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

5 Key Components of Successful Web Design

Small Business Mavericks

Web design is often thought of as something you do because you have to. At least, that’s what I’ve gathered from discussions with quite a few business owners over the years. You know you need a website, so you just hire a web designer to build you a site and leave it all up to them. That’s not a very good plan, for a number of reasons. Your website is, above all things, a reflection of your business. Therefore, you should provide some influence over its look, its functionality, and its content. But you’re not an expert in web design, so how does that play out?

How To Sabotage Your Marketing Efforts

Small Business Mavericks

You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “ Please, go away ” instead of actually providing customer service.  He has some good points: “The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.”

What is Integrated Marketing, and Why Should You Do It?

Small Business Mavericks

When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Many businesses simply re-allocated their marketing dollars to pursue an all-in Internet marketing strategy. In doing so, they cut off some opportunities. Over the years, businesses have learned that online marketing is just as necessary as traditional off-line marketing, but it shouldn’t replace it. Video marketing has matured.

3 Ways To Improve Your Social Media Calendar

Small Business Mavericks

You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on. Follow these three tips for making your social media and content calendar more effective. Develop a theme – As you plan your content, create a theme that you will stick to for the next month. Organize your content – This goes along with planning.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

8 Ways To Tune Up Your SEO

Small Business Mavericks

Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Add above-the-fold images or videos with full optimization. Create an image sitemap. Regularly review and request removals from your link profile. Add schema everywhere.

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create a big impact even with a limited budget. Keep Them Interested.

Link Building Is Not Dead — Just Different

Small Business Mavericks

There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Why, then, do we see all those claims about “link building is dead” when it still is important to SEO? Link Building & Link Earning. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. They then will usually talk about “link earning” as the natural way to add authority to your site.

6 Warning Signs That Your Hat Is Turning Black

Small Business Mavericks

You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content. And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. sharing malicious hyperlinks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Your Content Marketing Should Be Originalized

Small Business Mavericks

I like the message being presented here by Elisa Gabbert. Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” ” Your content should tell a story – As in, “Once upon a time?” ” Content marketing should lead directly to leads and sales – Always? What Should Content Marketing Do And Be? Your business is unique. Is that a strategy?

Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America? I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads? But it is going to become one sooner or later, if things keep progressing.

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking. Images.

Which Comes First, The Audience Or The Product?

Small Business Mavericks

Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject. Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers  reverses the traditional timeline for most businesses. Different Strategy. Mr. Pulizzi suggests that instead of this model, it would be better to develop the audience. Then, as you get to know the people who are invested in listening to you, the products are developed to meet their needs. Produce content consistently.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

5 Important Things To Know About Your Ad on Google

Small Business Mavericks

Did you know that many of the ads served on the web don’t actually show up on the screen? Isn’t that kind of crazy to think about? But it makes sense when you remember about who reads the web — humans and computers. The robot sees what the person doesn’t, and that’s why served impressions have been important. Still, the industry is shifting to valuing viewable impressions instead. Google recently conducted a study of display advertising platforms like DoubleClick to see what affects the viewability of an ad. will give you the quick tour: 5 Factors of Viewability.

What About PDFs and SEO?

Small Business Mavericks

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. An article at Search Engine Land details the pros and cons of PDFs for SEO. What’s A Good Reason For A PDF? If you can add spec sheets, forms, manuals, and other types of easily loaded content that users will want to download or print, it’s logical to do it in PDF format. Think about your customers and do what works for them. You want a URL/filename that makes sense and is SEO-rich.

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5 SEO Tactics That Will Always Work

Small Business Mavericks

If you’re looking for evergreen SEO tactics – those methods of optimizing your website that worked ten years ago, work now, and will continue to work long after most people have forgotten when they started, – then I have some good news for you. Here are 5 ways you can SEO your website that will always work. Page Title – Let’s face it, web pages will always need a page title. How you optimize your page title may change from time to time, but optimizing your page title will always be an essential SEO element. But be careful, you can overdo it. That should be good.

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Google Places, Google+ Local, And You

Small Business Mavericks

If you’ve been online for very long, then you know one thing: Things change. A lot. Google, in particular, is well known for changing things. They add new services and take them away. And word has it that they go through hundreds of search algorithm changes every month. That’s a lot of change. Well, one of the things that has changed about Google in the last year is a strong emphasis on a social media service called Google+. Or Google Plus. In the first month of its existence Google+ became the fastest growing social media website ever. All of that is changing too.