Small Business Mavericks

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Is Social Media Your Hobby?

Small Business Mavericks

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.

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5 Ways Social Media Can Generate Leads

Small Business Mavericks

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. There may be as many ways as there are marketers. The following five methods of generating leads through social media channels are popular and growing more so every day. Driving Traffic to Websites – Let’s get the obvious one out of the way right off the bat.

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4 Ways to Generate More Leads Through Social Media

Small Business Mavericks

Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads throug

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5 Reasons to Invest in Social Media Promotion

Small Business Mavericks

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.

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Your Social Media Lead Generation System

Small Business Mavericks

In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target.

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Why Long-Form Content Is In

Small Business Mavericks

Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts. White papers. Books and e-books. Long articles, such as what you’ll find at Medium and Longreads. The question is, why is online current trending toward the long form? Marketers Destroyed the Short Form.

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Why Small Businesses Need SEO

Small Business Mavericks

It can sometimes seem daunting. Bigger businesses get all the attention while yours struggles to get the few customers you still have left. But you should know that there is hope for every small business in every business sector. It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits.