Sat.Feb 11, 2012 - Fri.Feb 17, 2012

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

Wireless 292
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L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

Airlines 246
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Trending Sources

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Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

Google 237
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Social Media Manager: How People See Me & What They Think I Do

Firebelly

The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own. A social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.” Have a look: And if you haven’t checked out Sh*t Social Media People Say , be sure to do so!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205
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#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go. Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out.

Tips 229

More Trending

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Relationships In A Socially Connected World

Direct Marketing Observations

In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I highly recommend. The piece was essentially about an authors dinner experience with noted writer, speaker, and internet ethnographer Clay Shirky. If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in

Hosting 181
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How Ford Fiesta Created Brand Engagement with Classic Tactics

Mindjumpers

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.

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Getting Back on the Right Path

Waxing UnLyrical

Guest post by Michael Schechter. We spend so much time talking about when the companies we know and love make a mistake. We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. Last Wednesday, it was social networking app Path ’s day in the hot seat. The crime: in order to make it easier to find our friends, they were taking the address books on our cell phones and uploading it onto their servers.

Apple 185
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League Of Awesomeness, Volume 1

Jason Yormark

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it.

Resources 190
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Page Management Tip #6: Offer A Diversity Of Moods

Firebelly

In Facebook Page Management Tip #3: Asking Probing Questions , I discussed that people are on Facebook to engage with friends and family, not brands. But, you can inadvertently spark conversation with your fans if you relate to them. In addition to asking questions, you need to give your Page a human voice. Fans can become bored and unresponsive if you are always praising yourself or playing 20 questions with them.

Tips 167
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The Empowered Consumer Needs An Empowered CPG

Direct Marketing Observations

Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1 , and though it sounds good and I would like for all businesses to “be” that in the end. I prefer not to use it to describe an ideal business model, as much as I think it’s more of an idealistic business model, and I think he knows this.

Buy 143
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Two Twitter Accounts: An Update

Waxing UnLyrical

I wrote a blog post last year about my decision to keep two Twitter accounts. I waxed (Un!)lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it. Then I changed my mind. You might recall that I had an anonymous “casual” Twitter account and a professional one. I had a good run with the maintenance of both, but the bottom line is that I just didn’t have the time to maintain an anonymous persona, or to decide

Twitter 177
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Your business needs to be on Google+

Freelance Social Media

'It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

Google 140
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content.

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Introducing Stephen Tiano: Monday Muse #2

Ari Herzog

Stephen Tiano, a freelance book designer, page compositor, and layout artist, wrote a guest blog post here in February 2009 about his blogging and tweeting and how both contributed to his economic success. I introduced Mitch Joel last week and debuted the Monday Muse column. Here is Stephen for the second week. What is your background and how do you participate in the world of the web?

eBook 133
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#myBootcamp Update: Halfway There

Waxing UnLyrical

It’s been a few months since I gave you an update on how I’m doing when it comes to my wellness goals. And I know you’re just dying to hear…! But first, a little story… “You are a very strong woman” A couple of months ago, I went to CVS to pick up a box (30 lbs) of firelogs. I carried it to the counter, and the cashier was aghast that I didn’t use a cart. “Let me help you out with that,” he offered.

Vimeo 173
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CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric.

CPC 132
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Has Social Media Gone Mainstream for Business?

The Social Media Incubator

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The opportunity costs are significant, which is what we’ll explore in this post. Can agencies truly benefit from a commitment to content (which often carries with it the bonus of getting sharper about their positioning)?

Content 130
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Fetching Friday – Resources Mashup & HDR Skies

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The Ultimate Guide to Guest Blogging – In this article we are going to look at exactly how you can get guest blogging opportunities and make the most out of th

Mashup 124
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Amazon Get Serious About Book Publishing

Idaconcpts

While this headline may not appear as groundbreaking news to you, it really should because it may affect the way you consume books, again. Back in April 2011, the company announced that for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. E-book sales continue to increase and to contribute to Amazon’s ever-growing sales.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Conquer the Peaks of Blogging

Ari Herzog

The following is written by Nick Sotos. There is currently a huge buzz around blogging. A lot of people achieved tremendous success just by blogging about their interest; talk about Yaro, Seth Godin, and many other probloggers. However, while we look up to and celebrate their success, the happiness and growth is much felt in the climbing process and not while on the top.

How To 118
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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. They were ignoring her.

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Has Social Media Gone Mainstream for Business?

The Social Media Incubator

A recent USA Today article claims that “Small businesses use social media to grow”and quotes Smashburger ’s Jeremy Morgan, Senior VP of marketing and consumer insights as saying, “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”.

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Farnoosh Brock Talks About a Smart Exit Strategy Out of the Wrong Job

Kikolani

This is an interview with Farnoosh Brock of Prolific Living. She is returning again to Kikolani to talk to us about creating a smart exit strategy (aff link) out of the wrong job and why it pays to find work that you can love. 1. A lot of the readers at Kikolani are interested in full-time self-employment with strong interests in social media, blogging and free-lancing among other things.

Strategy 120
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Your business needs to be on Google+

Freelance Social Media

'It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.

Google 100
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Is Pinterest Just Another Fad?

Small Business Mavericks

Everywhere I look I see stories about a site called Pinterest. We discussed this site several weeks ago in a post titled Pinterest – A Social Media Site Worth Consideration. Since then, everyone seems to have an opinion about the site, and they all appear to be positive. One wonders how a site that is still in beta and is invitation only could generate such interest; that in itself should have marketers sitting up and taking notice.

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Agencies: Walk Your Talk

Convince & Convert

Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc. , . Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world.

Klout 116
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Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. I learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.

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4 Ways To Protect Your Online Content From Thieves

Absolute PA

Not that long ago, I came across a website that had copied one of my blog posts without my permission. Ouch! It’s not the first time. In fact the site owner thought he was doing me a favour by copying it and adding a small link back to my original when what he should have done was ask me if he could use it (there are 11 ways to connect with me on my Contacts page!).

Content 111