Sherrilynne Starkie

MARCH 8, 2012

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking. The two-minute short, specially commissioned for International Women’s Day, sees 007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally, in a woman’s shoes. Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood, scripted by Jane Goldman (‘Kick Ass’) and featuring the voice of Dame Judi Dench reprising

Film 363

Film Newsletter Features Google 363

Sherrilynne Starkie

FEBRUARY 5, 2012

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray.

Twitter 361

Twitter Influencer Newsletter List 361

Sherrilynne Starkie

MAY 31, 2012

For the first time, Facebook page administrators can schedule updates now to be published in the future. A little clock icon appears in the left hand corner of the update window, and when it’s clicked, it opens up a scheduling tool that provides for future updates. In addition, admins can also post things to appear in the past (but not before the page was launched). .

Tweetdeck 355

Tweetdeck HootSuite Small Business Newsletter 355

Sherrilynne Starkie

AUGUST 4, 2012

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. More interestingly, police inspectors are now tweeting on the job. The goal is to reach people in ‘ new’ ways. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

DECEMBER 30, 2012

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. Ever update your Facebook with a silly remark and then regret it? It happens all the time. Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). It’s called We Know What You’re Doing. “I love my work. I just hate my boss,” says Donovane van D, while Polly B announces, “One good thing about being super hungover is my mum gives me a lisence

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping disco

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

DECEMBER 30, 2012

The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

Blogger 343

Blogger Survey Newsletter Features 343

Sherrilynne Starkie

AUGUST 31, 2012

Most professional communicators have long since come to depend on dictionary.com as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android. No Internet connection is needed, so users can look up the definition or synonyms for a word anytime, anywhere.

iPhone 341

iPhone Newsletter Applications Resources 341

Sherrilynne Starkie

MAY 25, 2012

As recent Ottawa PR graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event to help students put their best foot forward! It’s a fun and informative evening of presentations by industry experts, and it’s topped off with a stylish fashion show by Suzy Shier.

Health Care 339

Health Care Fashion Upcoming Consultant 339

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

JANUARY 14, 2012

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.

MySpace 338

MySpace Vimeo Smart Phone Foursquare 338

Sherrilynne Starkie

MARCH 12, 2012

Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends.

Facebook 337

Facebook Survey Social Networking Sample 337

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

AUGUST 26, 2012

Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too. So he’s created his own YouTube sensation: ‘Somebodies’ When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive rem

Remix 334

Remix Insurance YouTube ROI 334

Sherrilynne Starkie

APRIL 1, 2012

The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking. Congratulations to @phdinparenting who continues to top both lists.

Twitter 327

Twitter Influencer Newsletter List 327

Sherrilynne Starkie

APRIL 20, 2012

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.

Twitter 326

Twitter Social Networking Newsletter Instagram 326

Sherrilynne Starkie

JANUARY 28, 2012

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Many bloggers and Internet industry pundits are saying this new approach is all a little too ‘Big Brother’ for comfort.

Policies 324

Policies Privacy Newsletter Google 324

Sherrilynne Starkie

JUNE 7, 2012

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JULY 19, 2012

Good new for Android users! Now you can use voice commands to use Facebook thanks to a new app, Friends Aloud , created by VoiZapp Inc. It lets users access, listen to, and post status updates and comments – all by voice. Some voice command features include: •hearing the latest Facebook newsfeed posts and comments read out. •dictating status updates, comments, and “like” friends’ posts.

Facebook 322

Facebook Newsletter Features Google 322

Sherrilynne Starkie

SEPTEMBER 22, 2012

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages.

Storify 317

Storify Social Capital Yahoo Apple 317

Sherrilynne Starkie

JULY 27, 2012

Did you know that you can edit comments you’ve made on Facebook after you’ve published them? It works for both personal and business profiles. It’s easy. Just click in the top right corner of your comment, then go down to ‘Edit’ Change your mind again? Just hit escape and the original comment will stand. This is a boon to Facebookers who comment without their reading glasses on (like me).

Comments 315

Comments Facebook Newsletter Social Networking 315

Sherrilynne Starkie

JUNE 13, 2012

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. The video below showcases the campaign: Congrats to the account team! Related posts: Bloggers are important in PR.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

NOVEMBER 4, 2012

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

AUGUST 25, 2012

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, there will be a common look and feel and seamless experience across PCs, phones, tablets and TVs.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

JULY 28, 2012

LinkedIn rolled out a new look and feel for its homepage this week. The simpler and cleaner design makes it easier to navigate the page; it’s starting to look a bit like a Facebook timeline. LinkedIn has refreshed the look and feel of updates in the stream with richer visuals for easier scanning and viewing. There is also a continuous stream of updates with no need to click to “see more”.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Image via CrunchBase. It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

JULY 13, 2012

Canadian Internet Registration Authority (Photo credit: davidcrow). The 1987 goes down in my history as the year I met my husband. (It took me another six years to get him to the alter, but that’s another story.) But 1987 was also important because it’s the year that the. CA domain was launched. The responsibility for the.CA domain was originally assigned to John Demco at the University of British Columbia (UBC) by Jon Postel , operator of the Internet Assigned Numbers Authority (IA

Domain Name 302

Domain Name Banking Survey Newsletter 302

Sherrilynne Starkie

MARCH 17, 2012

There’s a free online resource to check out the real defnition of slang words and street terms. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words. With more than 6 million definitions, So Slang claims to be the biggest hub for street definitions. Some examples: Bazinga! A catchy phrase to accompany your clever pranks.

Wikipedia 301

Wikipedia Newsletter Resources Examples 301

Sherrilynne Starkie

APRIL 9, 2012

The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

JUNE 8, 2012

Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase.

Foursquare 294

Foursquare Compete Social Networking Newsletter 294

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. It also has a stock sentiment module, which features opinions from hundreds of thousands of sources captured and curated by WiseWindow , which uses statistical techniques and natural language processing to deliver predictive data in realtime.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Measuring The ROI Of Social Media (viralblog.com).

ROI 290

ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

APRIL 14, 2012

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). “We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall

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News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.

Wikipedia 289

Wikipedia API Policies Privacy 289

Sherrilynne Starkie

MAY 19, 2012

Barely a day goes by that a Facebook update doesn’t make us stop and think. Whether it’s someone’s funny anecdote or a heartfelt plea for prayers, the social network lets us connect over stories in so many ways. Almost three-quarters of responents to a recent Facebook question admitted that something that saw this week on Facebook really made them stop and think.

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Facebook Social Networking Newsletter Mobile 287