Sherrilynne Starkie

OCTOBER 23, 2012

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. The summit takes place November 1-3 at the Chateau Laurier in Ottawa. The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights o

Wikipedia 400

Wikipedia Conference Newsletter Skills 400

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. (Photo credit: Wikipedia). The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

OCTOBER 18, 2012

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. With just one click, a person can endorse a connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm t

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. (Photo credit: Wikipedia). “With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping disco

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. .

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

OCTOBER 22, 2012

IABC Ottawa is holding an excellent event for senior communicators tomorrow all about managing change and now is your chance to book. Whether you are in the midst of workplace change, still picking up the pieces from a recent change, or there’s more change on the horizon, Kellen Greenberg of Systemscope will provide tips on how to successfully manage your organization’s transformation while minimizing the wear and tear on you and your people.

Eventful 259

Eventful Conference Newsletter Course 259