Sherrilynne Starkie
APRIL 26, 2021
If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Tik Tok for Business. How a Brand can Make a Presence On TikTok.
Sherrilynne Starkie
DECEMBER 27, 2020
Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. But, many marketing and communications professionals struggle to make the case for including video at budgeting time.
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Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation.
Sherrilynne Starkie
DECEMBER 7, 2020
Here’s some year end social media tips. Good bye 2020! And not before time, thank you very much! This year is the most challenging as we learn to cope with largescale downsizing , huge job losses, lengthy furloughs and daily working from home. Marketing and communcations professionals are adapting to survive. Digital engagement strategy has never been more important.
Sherrilynne Starkie
MAY 12, 2020
I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region.
Sherrilynne Starkie
APRIL 23, 2020
Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.
Sherrilynne Starkie
MARCH 23, 2020
Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme wrote to me with the offer to try out the newly retooled platform. As I’m always trying to make my visual content better, I jumped at the chance.
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