Sherrilynne Starkie

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Tik Tok for Business. How a Brand can Make a Presence On TikTok.

Brands 273
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Podcast: Heart-centred leadership communications

Sherrilynne Starkie

I’m lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred leaders. These are the people who feel things strongly and lead by forming strong connections and relationships. They focus on human systems more than other business systems.

System 259
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How to lead and inspire others

Sherrilynne Starkie

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. But, did you know that for years I’ve been a volunteer leader for IABC , the International Association of Business Communicators? I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region.

How To 300
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Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following. They spend budgets on digital ads for promotion and yet, they continue to be disappointed with the results.

Google 221
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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 243
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Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.

LinkedIn 389
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Content creation: Visme Unleashed

Sherrilynne Starkie

Hooray for Visme Unleashed! From time to time I get the opportunity to take social media tools and software for a test drive. Such an opportunity came my way recently when Payman Taie, the founder of Visme wrote to me with the offer to try out the newly retooled platform. As I’m always trying to make my visual content better, I jumped at the chance.

Content 320