Sherrilynne Starkie

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Lessons learned from a PR life

Sherrilynne Starkie

Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in.  These are the success metrics of PR agency life. Looking at my list at the end of week makes me think, “Wow!  What a challenging and successful week!” Your time is precious. See what I mean?

Snapchatting loses top banker his job

Sherrilynne Starkie

A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. Coincidence? Maybe. It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is. Instagram is also used to share videos and photos either publicly or with friends but without the disappearing aspect.

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice.  Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices. But I couldn’t see myself in any of these jobs.  Then I asked the woman who was giving us the tour… what’s your job? Now, this sounded better.  I could see myself in a job like that. 

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”.  This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.  However, blogging is growing more popular than ever before. Write only about brands that you care about and believe in. Understand what’s expected.  Be honest, but be respectful. 

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. Google bots like short headlines that start with keywords and whose context matches that of the story.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

Reflections on PR agency life

Sherrilynne Starkie

Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. hungry man is a crabby man. Feed or avoid.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. “PR agencies operating with employees that are trained as generalists…simply cannot keep up to date with the necessary knowledge and skills to succeed.” Related articles.

A World Gone Social

Learn how companies must adapt to survive.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. For more information on all six workshops, click here. Win your way into a pre-conference workshop! Related articles.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool.  Almost 30 people took the time to answer and the overwhelming response is, yes!  In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. High emotion.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Photo Credit: CIRA. This week CIRA*, the organization behind domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. They said the idea was too simple. But Twitter was launched anyway, and before long there was a steady stream of users signing up. They turned the offer down. Editor’s note: I’d have taken the cash!).

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt. The Klout 50 ranks the most social CEOs in the USA by influence.  Next is now: how the Internet is changing us.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions.

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks. Here’s a handy info graphic from GetResponse: Related posts: Content marketing delivers sales leads.

Putting your best foot forward in PR

Sherrilynne Starkie

As recent Ottawa PR  graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is  helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event  to help students put their best foot forward! The Presentations. Presenter: Sherrilynne Starkie. ExcelHR.

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers.  Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Word clouds are a sexy way to visually display what can be highly complex discussion threads.  Do you use word clouds? 

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten. 

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Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Over time, however, I have tended to bend my rules. Facebook graph search and your privacy.

Good manners cost nothing

Sherrilynne Starkie

It is said that good manners cost you nothing but ignorance will cost you everything. found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years.  Of course I’ve not actually seen either of them  in 30 years or so, but each found me on Facebook a couple of years ago, and we reconnected. Internet Troll? Photo credit: eirikso).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. The problem is that competition for entry-level positions has never been tougher. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. Graduate Commencement 2010 (Photo credit: University of Denver). Build your personal network.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Regular readers of this blog may notice a new widget featured in the right margin. 

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom. Not all social links deliver clicks at the same rate.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. Coke is world’s No. Facebook brand.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?  There were tweeters with huge numbers of followers who scored very low on the influence scale.  This is now the exception. phdinparenting. snookca.

HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. We started to fall in love about the time that Twitter showed up at SXSWi. It was engaging. It was sexy.

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how?  Follow these five easy steps: 1. Make it entertaining. 2. Make it informative. 3. Make it funny. 4. Make it useful. 5. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. Viral Videos. Looking Deeper at Viral Videos.

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Blog check list for getting noticed

Sherrilynne Starkie

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Blog comment policy. Click here to start to receive my newsletter.

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Most people think about what they see on Facebook

Sherrilynne Starkie

Barely a day goes by that a Facebook update doesn’t make us stop and think.  Whether it’s someone’s funny anecdote or a heartfelt plea for prayers, the social network lets us connect over stories in so many ways. Almost three-quarters of responents to a recent Facebook question admitted that something that saw this week on Facebook really made them stop and think.

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook  users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app.  People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. Related articles.

Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture –  variety of delectable small plates. Tempura prawn po’ boy.

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No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie