Sherrilynne Starkie

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Lessons learned from a PR life

Sherrilynne Starkie

Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in.  These are the success metrics of PR agency life. Looking at my list at the end of week makes me think, “Wow!  What a challenging and successful week!” Your time is precious. See what I mean?

Snapchatting loses top banker his job

Sherrilynne Starkie

A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. Coincidence? Maybe. It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is. Instagram is also used to share videos and photos either publicly or with friends but without the disappearing aspect.

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice.  Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices. But I couldn’t see myself in any of these jobs.  Then I asked the woman who was giving us the tour… what’s your job? Now, this sounded better.  I could see myself in a job like that. 

Top tips for bloggers and brands

Sherrilynne Starkie

Mark Twain once said, “Rumours of my death have been greatly exaggerated”.  This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.  However, blogging is growing more popular than ever before. Write only about brands that you care about and believe in. Understand what’s expected.  Be honest, but be respectful. 

A World Gone Social

Learn how companies must adapt to survive.

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. For more information on all six workshops, click here. Win your way into a pre-conference workshop! Related articles.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. High emotion.

Win tickets to NAC Orchestra Casual Fridays!

Sherrilynne Starkie

The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture –  variety of delectable small plates. Tempura prawn po’ boy.

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore.  Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

Photo Credit: CIRA. This week CIRA*, the organization behind the.ca domain, held its annual general meeting and symposium in Ottawa, and Twitter co-founder Biz Stone was the closing keynote speaker. They said the idea was too simple. But Twitter was launched anyway, and before long there was a steady stream of users signing up. They turned the offer down. Editor’s note: I’d have taken the cash!).

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. Google bots like short headlines that start with keywords and whose context matches that of the story.

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how?  Follow these five easy steps: 1. Make it entertaining. 2. Make it informative. 3. Make it funny. 4. Make it useful. 5. Make it like this… Related posts: Video: the Internet of you! Somebody that I used to know. YouTube introduces trends. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. Viral Videos. Looking Deeper at Viral Videos.

Win tix to NAC Orchestra Casual Fridays

Sherrilynne Starkie

I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014.  A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?ák’s ák’s famous Ninth Symphony is a masterpiece of melodies and unforgettable themes composed in 1893 during his sojourn in America. Cover of Leila Josefowicz. Preconcert jazz will be provided by The Chocolate Hot Pockets.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Reflections on PR agency life

Sherrilynne Starkie

Last week I published a post called Lessons Learned From a PR Life , which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, ’, I thought I’d publish my list for this week. hungry man is a crabby man. Feed or avoid.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. “PR agencies operating with employees that are trained as generalists…simply cannot keep up to date with the necessary knowledge and skills to succeed.” Related articles.

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers.  Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Blog check list for getting noticed

Sherrilynne Starkie

Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Blog comment policy. Click here to start to receive my newsletter.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions.

Putting your best foot forward in PR

Sherrilynne Starkie

As recent Ottawa PR  graduates are making the transition from student to professional, CPRS Ottawa/Gatineau is  helping them with the search for full-time jobs, summer gigs and upcoming fieldwork experiences. That’s why the public relations society has organized Dress4Success, an event  to help students put their best foot forward! The Presentations. Presenter: Sherrilynne Starkie. ExcelHR.

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side. Photo credit: Wikipedia). And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. Related articles.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom. Not all social links deliver clicks at the same rate.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt. The Klout 50 ranks the most social CEOs in the USA by influence.  Next is now: how the Internet is changing us.

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed. Related posts: Facebook advertising facts.

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Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks. Here’s a handy info graphic from GetResponse: Related posts: Content marketing delivers sales leads.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Deleting your Facebook status

Sherrilynne Starkie

Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool.  Almost 30 people took the time to answer and the overwhelming response is, yes!  In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.

Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. The problem is that competition for entry-level positions has never been tougher. Actually, the job market is so tight that most of last year’s graduates have yet to land an appropriate full-time job. Graduate Commencement 2010 (Photo credit: University of Denver). Build your personal network.

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten. 

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Word clouds are a sexy way to visually display what can be highly complex discussion threads.  Do you use word clouds? 

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Photo credit: Wikipedia). ” However the risk of faking it can be great.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa   I moderated rountable discussions on analytics and digging deep to gain real insight.  It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Participants said they are tracking the numbers of visits, page views and referrals, but it mostly ends there.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?  There were tweeters with huge numbers of followers who scored very low on the influence scale.  This is now the exception. phdinparenting. snookca.

HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. With just one click, a person can endorse a connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. New skills recommended by peers can be added to a profile.