Tue.Feb 21, 2017

Trending Sources

Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

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Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

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Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Comments I really wish I had a client I could reply to that one!! by Laura Petrolino It can! They do a great job with it! When the.

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Social Media Automation 101

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How Email and Social Can Win by Working Together

Simply Measured

Email marketing is the most commonly used channel to acquire customers.  . arketers are investing most in website and email. You get it–email is big, and not going anywhere. So how can social and email work together to drive even bigger business wins? Below are some examples of how we do this here at Simply Measured, along with some other examples that really impressed me. Regular Check-Ins.

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[VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?

Audiense

Welcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week. Wondering what other things to look at and prepare for in 2017, and beyond? We recently spoke to some of the top minds in the industry across a mix of verticals on that very topic.

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6 Free SEO Tools Social Media Marketers Can Use Too

Sprout Social

Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools, you probably stick to ones made specifically for your industry. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. Google Analytics. Try it. 2. Try it.

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The Difference Between Content Marketing and Social Marketing

Simply Measured

What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Maybe in theory, but not in practice. Simple, right? Roles Depend on Size. Gray area. Am I right?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1 trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Business travelers are also far more likely to connect to insecure Wi-Fi networks while traveling.

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The #GetSocialSmart Show Episode 008: How to Use Facebook Messenger to Rock Your Engagement

Katie Lance

It’s episode eight of The #GetSocialSmart Show! This episode is all about how to use Facebook Messenger to build better engagement with your clients, and your prospects, and people you want to connect with. I’ve got three quick tips for you today! Would you like a copy of this video’s transcription in an easy to print PDF? Just click the image above.

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Consumer Trust Is Not What You Think It Is These Days

Twist Image

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. What would you say? This morning, eMarketer published the news item,  Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. At first, I did a double take. How could a consumer say "trust" over "price" or "value"? It all felt a little backwards. Wait what?

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How To Protect Your Social Brand In 2017

Meltwater

Social media is increasingly how we receive news and communicate with each other. In this… Read More.

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A World Gone Social

Learn how companies must adapt to survive.