Mon.Apr 09, 2012

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Book Review: The Social Media Strategist

Dave Fleet

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM.

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Using social media to track down deadbeats

Sherrilynne Starkie

The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

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Why Facebook Timeline Ads Suck

Waxing UnLyrical

Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. I like to set the bar low, sometimes burying it. I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way.

Facebook 206
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Social media love is all you need

Socialized

It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SEO Starts And Ends With Great Content

Small Business Mavericks

When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? Some would argue yes, however, try coming up with ‘killer’ content everyday and you’ll most likely burn out within the week. Good content is your first aim, great content is your eventual aim, and if you can find that ‘killer’ content to throw in occasionally, so much the better.

SEO 93
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The New Media Diet

Twist Image

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her smartphone near-by and engages in the digital native dance known as multi-platforming. These young people just don't watch TV and then go on to read a magazine, they have multiple media channel inputs all happening at the same time.

Adwords 105

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The Systematic Blogger’s Manifesto

ProBlogger

This is a guest post by Shaun Connell from Live Gold Prices. I remember when I first began reading about “passive income” It seemed brilliant: work hard and make sure you leverage your time and capital so that instead of being paid once, you’re paid a little bit every month into the future. At the time, I was just running a blog for fun, and decided to go ahead and start a blog for profit.

Price 38
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Humanizing The Social Media Industry

Taylor Marek

It’s no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.

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Cartoon of the day

Jeff Esposito

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Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media ROI: 5 Must-Reads

Firebelly

Here are 5 must-reads on social media ROI that we don’t want you to miss. 5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. By Shelly Kramer Measuring social media ROI is understandably the holy grail for marketers.

ROI 188
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Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.

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A Systematic Approach to Writing Successful Blog Posts

ProBlogger

This guest post is by Jane Sheeba of Problogging Success. “Success” is a very relative term. Unless you define it precisely, it’s very easy to become lost in a sea of assumptions. You can work hard on building a blog without having defined your “success,” but if you do, how will you know if you’re progressing successfully?

Yahoo 42
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Humanizing The Social Media Industry

Taylor Marek

It's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. How can you quickly find out how far a link has spread on Twitter?

Review 200