Mon.May 23, 2011

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3 Mistakes You’re Making Online

Almost Savvy

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it. If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. OK, maybe you specifically aren’t doing these things, but many of our friends are. 1.

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The Social Media Vibe Theory

Waxing UnLyrical

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.” It is an Americanism of which I am proud because it provides English speakers with a word we really, really needed.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

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Shankman: Death to Social Media Experts. Do You Agree?

Socialized

Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Caroline Melberg – Best Thinker?

Small Business Mavericks

I’m no Einstein. I know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora , the one comparing it to Twitter? Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot.

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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The number of Facebook “likes&# you’ve accumulated is akin to your email list.

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Why Implementing the Plain Writing Act Will Take Decades

Social Media Strategery

“In just a few more years, the current homogenized voice of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.&# - The Cluetrain Manifesto. “In just a few more years&# – if only that were true. Unfortunately, this quote was written more than ten years ago, and we’re still plagued with bureaucratic jargon, in both the public and private sectors.

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The Infovore

Twist Image

Human beings have an unquenchable thirst for information. not just knowledge. Why are we like this? It was my understanding that David Weinberger ( The Cluetrain Manifesto , Small Pieces Loosely Joined and Everything Is Miscellaneous ) was working on this concept for his next business book. When he first introduced the notion to me (during this Podcast episode: SPOS #179 - The Cluetrain Manifesto At 10 Years+ With David Weinberger ), it was a kernel of an idea that never quite left my brain.

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Your Email Marketing List: Consider the Source

Social Email Marketing

If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers on the typical.

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What to Do When a Commenter Goes Rogue

ProBlogger

This guest post is by Gail Brenner, Ph.D. of A Flourishing Life. It started innocently enough. Heartfelt comments, sharing a personal story, and a genuine interest in the topics I write about. But as the postings got longer, rambling, more personal, and more frequent—up to four a day in addition to emails—something had to give. I was dealing with a commenter gone rogue.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Email and an Interactive PDF

Social Email Marketing

Ed note: This is a guest post from Jordie van Rijn Earlier this year, at FinovateEurope a new email marketing product was launched. Now I know most email marketeers aren’t that into finances and probably missed out on it, because the event was mainly about finance. But this launch is actually quite.

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Less than 24 Hours To Go to Save 50% off the New ProBlogger eBook

ProBlogger

It’s been a little over a week since we launched ProBlogger’s Guide to Your First Week of Blogging and its been fantastic to see so many positive reactions from readers come in. Even in the last day I’ve had two emails from readers: one from a new blogger who has worked through it to launch their 1st blog. another from a blogger who has taken the 7 day challenge on relaunching their older blog that had grown stagnant. others still tell me that they’re using the eBook to l

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Spreading the social seed

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media. It may not be easy or natural for the initial SM team to gain support at the institutional level – you’ll likely face hurdles, setbacks and hard questions while you educate your coworkers and deconstruct the space to a level

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How to Get 5,000+ Facebook Likes and Twitter Followers Per Day, On Autopilot

Viper Chill

Just looking at the to-do-list of projects I have lined up for ViperChill is tiring enough, never mind the part about actually putting my ideas into action. One such idea I’ve discussed a lot with my friends was that of a social voting system for Tweets and Facebook shares. Basically, all users would get a ‘score’ for how valuable a Tweet from their Twitter profile or Share on their Facebook fan page actually is.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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How To Make Customers Your Brand Ambassadors

Mindjumpers

Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks and GE have involved their customers in the brand, but this practice is yet to emerge as a fully grown trend.

Brands 246