Wed.Apr 13, 2011

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Social Media’s Shocking Statistics

Harp Interactive

With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.

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Three Forces Driving Social Customer Support

Dave Fleet

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media. Awareness of this is slowly growing as social media activities mature within organizations.

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Trending Sources

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Social Media’s Shocking Statistics

Harp Interactive

With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.

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How To Get Results From Your Blogger Outreach Campaign

SocialFish

Bloggers are a unique breed. They are hard working, have extremely high ethics and can sniff out BS better than Columbo. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants.

Blogger 243
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Join the Party in Desperados’ New Interactive YouTube Campaign

Mindjumpers

Tweet Desperados Tequila-Flavored Beer has earlier this month launched a new campaign called “ The Desperados Experience ”. Personally, I think it’s a great interactive video – and like previous YouTube takeover campaigns from for example Tipp-Ex and Sly Stallone , Desperados takes over the YouTube interface, smashing it up and making it their own.

Campaign 214
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2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

Guest post by Conway Wigg. My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal. Image: Maggie Hannan via Flickr, CC 2.0. Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London. A few weeks ago, Professor Crystal turned up in Malta.

Module 199

More Trending

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When Should Brands Establish Credibility in Social?

Direct Marketing Observations

The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy ? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space?

Brands 148
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New Search Engine For Vets | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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B2B Social Media Gets Intimate

Social Media Marketing

The following is a guest post by @ericschwartzman. Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148
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Behavioral Targeting Doubles Ad Effectiveness

Idaconcpts

While behaviorally targeted ads have been heavily criticized by privacy advocates, the data from a 2009 Network Advertising Initiative (NAI) study suggest that they will continue to be used by marketers and publishers. Here are the 2 main highlights from that 2009 NAI study. 1. Behaviorally targeted ads have higher conversion rates than regular ads. eMarketer indicates that among users who clicked on a behaviorally targeted ad, 6.8% converted.

CPM 125
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. He has been conducting monthly social media training programs since 2006 and works as an independent online communications consultant to businesses, the US Military, government agencies and nonprofits.

B2B 128
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Is Article Marketing the Way to Build Traffic to Your Blog?

Janet Fouts

Maybe not anymore. In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). They’ve just rolled it out globally to English speaking countries as well.

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Why I’ve Been Quiet Here: The Shortest Blog Post I’ll Ever Write

Viper Chill

After working away for weeks on a new product, I’m delighted (and relieved) to say that it is finally finished. I worked with one of my best friends who many of you here know – Diggy – to bring you what is the most definitive guide to building a popular and profitable blog. We’ve teamed up with 10 A-List bloggers to bring you exclusive interviews, included a 30-minute blogging MP3 that we recorded, and much, much more.

Price 73
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Police and Social Media News site – SA Police

Laurel Papworth

How do services like the Police engage in Social Media and online communities? Well the South Australian Police force have released a social media news site. In some respects the Police site usurps crime beat reporting in newspapers by using only “if it bleeds it leads&# articles, as all the news is about crimes such as handbag snatchings. You can subscribe to their feed, the community is distributed (meaning: not “on&# their site but on social networks such as Facebook, Twitter and

Sites 70
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Interruption Marketing vs. Permission Marketing

The Social Media Incubator

Marketing 106
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Are You Protecting Your Blog’s Most Valuable Asset?

ProBlogger

This guest post was written by Neil Matthews of WPDude. Are you protecting one of the most valuable assets of your blog—your email list? The majority of us rigorously backup the content of our blog, but do we give the same thought to our email lists? Why back up your email list? “The money is in the list.&# is a mantra we often hear in Internet marketing circles, and we hear it so often because it is so true.

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Thank You Economy, a Video Review

Jeff Esposito

This post includes a video, if you can’t view, please click here.

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Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.

Film 184
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Cartoon of the day

Jeff Esposito

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Blogosphere Trends + Effective Calls to Action

ProBlogger

You might be saying, “I’m a blogger, not a sales person. I create content. Why would I need to worry about calls to action?” But if you are, I’d encourage you to adjust your thinking. Making money from your blog, growing your business, and getting readers to interact will be next to impossible if you can’t effectively motivate your audience to take action.