Wed.Aug 24, 2016

Saying It Social

Trending Sources

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? It means YouTube  and Hulu  will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth.

How to define affiliation (and is it different than engagement?)

SocialFish

Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. wanted to clarify what’s going on here. ” Read more here.

Twitter Adds Message Button for Websites

SocialTimes Twitter

Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The social network announced in a tweet  that the new Message button is now available here  for use on all websites: Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu. ash9ouvgzu. — TwitterDev (@TwitterDev) August 24, 2016. It works best when your account settings allow you to receive direct messages from anyone, whether or not they follow you.

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A World Gone Social

Learn how companies must adapt to survive.

There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article

Buffer Social

Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers  even if they don’t read any more of the article. I don’t believe the perfect headline exists, though.

5 Content Marketing Dimensions for the Customer Journey

Meltwater

Companies are spending an inordinate amount of time crafting and promoting content for prospects and… Read More.

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How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

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How to Regram Your Way to Instagram Success

Jenn's Trend

One of the features that so many people take advantage of on pretty much every social media site is sharing. Whether it’s sharing something on Facebook or LinkedIn, retweeting on Twitter, or pinning on Pinterest, sharing is something we commonly do. Sharing is caring, right?!

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

What Does An Ideal LinkedIn Profile Look Like

Koka Sexton

When we talk about social selling , we inevitably think about LinkedIn as a major asset for building prospects. LinkedIn can accommodate you with the tools to build your online presence if you are determined enough to focus not simply on yourself but also on your buyers and their achievements. Make sure your profile headline speaks to your prospects and reflects your approach to them.

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Fad Four: 4 Social Networks You’ve Probably Forgotten About

Ignite Social Media

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks only to disappear into obscurity. In this post, I want to pour one out for the fallen warriors of social media innovation. 1. Yo, where’d you go?

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[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

In this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses. Create greater exposure, drive more foot traffic and generate excitement for your listings using these top tips. “How to Maximize Open Houses Using Social Media” with Katie Lance and AM Open House from Katie Lance on Vimeo.

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Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

Believe it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How You Can Help.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.