Sat.Apr 14, 2012 - Fri.Apr 20, 2012

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Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.

Twitter 326
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10 Tw-Awesome Twitter Tips

Harp Interactive

With the goals of achieving the best click through rates, exposure and retweets, I've pulled together a list of top Twitter tips that should be committed to memory and employed on a daily basis.

Tips 276
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Trending Sources

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Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.

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Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.

Analytics 277
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). “We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall

News 290
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How To Transform A Facebook Account Into A Pinterest Pinboard

Firebelly

Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format.

Facebook 273

More Trending

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How to Create Engagement Through Facebook Timeline

Mindjumpers

Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content.

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.

Marketing 206
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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those concerns are necessarily worth the worry.

Video 178
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How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.

Review 214
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Dick Clark jokes - too soon!

Socialized

Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well.

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How To Develop a Routine to Manage Social Media

Kikolani

This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Photo Credit: Mark Biddle. Developing Your Routine.

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If Titanic Had Twitter

Social Media Marketing

Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. The Titanic has always had an allure about it - an amazing feat of engineering that was brought down on its maiden voyage, tales of heroism and chivalry (women and children first), class struggles and unforeseen safety needs.

Twitter 167
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Toon Time: The CSS Magician

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 175
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday , there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster.

Tools 156
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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly.

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Never Underestimate The Value Of A Good Editor

Small Business Mavericks

Reputation is becoming one of the most important factors in the success of any online business. For commercial entities, reputation is gained and lost in a number of areas. One of the most obvious is through consumer reviews. Whilst maybe not as important, the quality of your content in terms of good grammar, spelling, and layout can have an impact on your reputation – and that impact is often immediate.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” I emailed him for more information. Mark, what does that line mean? What’s the formula? If you dissect any Twitter “success story” it may appear like luck.

Twitter 115
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Learning About Creativity

Twist Image

There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. I recently started digging into Imagine - How Creativity Works by Jonah Lehrer and it took me aback when I realized that I've been reading a whole bunch of books on creativity and I have a whole bunch of new books in my Kindle on the same topic.

GPS 107
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An Internet Search is the New First Impression

Idaconcpts

Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody” No matter what you do, somebody is always watching. Locals call it the “coconut wireless” The Internet has boosted this “coconut wireless” to the extreme.

Wireless 128
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Google+ Gets A Facelift, But How Social Is It?

Small Business Mavericks

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. The two are nothing alike, yet that was my initial reaction. Perhaps I’d spent too long on Facebook. When it comes to Google+, I do wonder how social it really is. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.

Google 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Tips and Tricks for Productive Telecommuting

Ari Herzog

This is a guest blog post by Liz Krause. Hive photo by kakisky. Nearly 10 years ago while self-employed working from home, I spoke to a friend who had an office job and to my surprise she told me she could never work from home and preferred her work place. It is not too often you come across people who share these sentiments. Today, I’ve got a great job that although is often spent in the office, it allows me to also work from home.

Products 110
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Finding The Perfect Pitch

Twist Image

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch , by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter Coughter ). While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business.

RFP 106
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SEO vs SMO and how to TURN OFF Google Social Media Optimization

Laurel Papworth

How to turn off Google personalisation (SMO) and go back to SEO BUT: SEO is dead, SMO rules. Search Engine Optimization has been hijacked by your friends and family (Social Media Optimization) and that’s a good thing. When you do a search now on Google, Google checks your history and your friends’ histories and gives your results based on what you’ve looked at before and what your friends have shared on Twitter, Facebook, LinkedIn, Tumblr, WordPress, and so on.

SEO 105
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Is Your Website Ready For Semantic Search?

Small Business Mavericks

Some areas of SEO have been dead easy in the past. You could look up the most popular search terms in relation to your business; match those terms to your keywords; then set your SEO strategies to work to target those keywords. Search is evolving, and whilst that method does still have some air in it, other factors are becoming more important. One of those factors is semantic search – a search engines ability to guess the reason behind a particular search phrase used.

Embedding 101
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Tips and Tricks for Productive Telecommuting

Ari Herzog

This is a guest blog post by Liz Krause. Hive photo by kakisky. Nearly 10 years ago while self-employed working from home, I spoke to a friend who had an office job and to my surprise she told me she could never work from home and preferred her work place. It is not too often you come across people who share these sentiments. Today, I’ve got a great job that although is often spent in the office, it allows me to also work from home.

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Twitter Is Not Easier Than Blogging

Twist Image

Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine.

Twitter 104
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The Psychology of Social Engagement

Taylor Marek

It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before.

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Snippets A Huge Influencer In Google Local Search

Small Business Mavericks

If you’re a local business and you rely on walk in customers, then an online presence is becoming a must. Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. The results include maps, reviews, and local businesses that match the search term.

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Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” I emailed him for more information. Mark, what does that line mean? What’s the formula? If you dissect any Twitter “success story” it may appear like luck.

Twitter 87