Wed.Jun 08, 2011

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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? In the online sphere, we are beginning to see more and more of how people (especially journalists) are searching for news within social media.

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Trending Sources

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CustomScoop Offers Free Media Monitoring for 100 Disaster Relief Orgs

Waxing UnLyrical

One of the best things. about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it. So I’m very glad to help my friends at CustomScoop (I’m a former, not current client) spread the word about something very, very good they are doing.

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May The Taskforce Be With You

Firebelly

A few weeks ago a friend of mine saw me pull up my Gmail account. “550 emails?&#. I smiled proudly. “Yeah, I just cleaned it out!&#. I’m fairly certain that melted her mind. I know for a fact I’m not the worst offender out there. Some of you are the hoarders of email. Squirreling away your emails like there’s a famine coming.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Age of Digital Enamorment

Direct Marketing Observations

I wasn’t the best history student but I do know that we’ve had these periods in our history where there were just huge shifts and advancements in the way things were done. We had The Stone Age, The Bronze age, etc. etc., Each bigger and better than their predecessor; and then there was The Age of Enlightenment which was pretty cool since it was a movement of intellectuals in 18th century Europe who were all about trying to reform society and advance knowledge.

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The Social Reflection Theory

Josh S Peters

On the New Mix Marketing blog I posted about an idea that I’ve had rattling around in my head for quite a while now. Something that I have been seeing indicators of more and more is how social media plays into more than just the popularity of your business, but it’s future. There are some interesting correlations to how active a company is in social media and it’s stock prices which is often used as an indicator of the companies health and it’s future.

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More Trending

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Do you syndicate your blog?

Janet Fouts

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, but more focused. Over time you can build a following on some of these sites, and while at first look that seems really great (look ma I’m FAMOUS!!

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Engadget to Change Name to AOL Tech Guru?

Bill Hartzer

Is AOL about to change the popular tech site Engadget into the AOL Tech Guru? AOL does not normally purchase a whole heck of a lot of domain names on a regular basis. In fact, from what I can tell, it’s been a while since AOL has purchased any new domain names. But, based on a few new domain names that AOL has picked up today, including AOLTechGuru.com, it might just be possible that AOL is about to make a move to establish a new AOL Tech Guru.

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Twitter is Just The Launch Partner. Will There Be "One More Thing" for iOS 5?

Stay N' Alive

The blogosphere is abuzz about Apple's announcement that iOS 5 will come bundled with built-in Twitter support. I admit I scratched my head that Apple chose Twitter over Facebook. Twitter, having only about 30-40 million active users , vs. Facebook, with near 600 million active users, seemed like the least likely choice for a service Apple's customers would use (which one would your mom use?).

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EMAIL: what’s in a name?

Social Email Marketing

What’s in a name? I’ve broken down the word “email” as an acronym to hopefully provide a little inspiration. I chose the words below to highlight what I think are some important components of a good email marketing strategy. Now, you might have gone with different words for some or all of the.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Feeling attacked on all sides?

The Way of the Web

Since leaving employement to start my own businesses, I’ve had to come to terms with a constant worry which I wanted to share in case the way I’ve changed my outlook can help someone else. The worry : Basically, I’m working on busineses in three areas. There’s freelance marketing, web design and development, and lastly a small media network as a side project/spare time project.

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7 Ways to Make Testimonials Work Harder for You

ProBlogger

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! While some of us are true trailblazers, the rest of us a’re happy to walk a path previously traveled. Yes, our individual journeys will be unique, but the tracks were already there—we just chose our own route.

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Carton of the day

Jeff Esposito

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Traffic: Stop Thinking in Numbers, Start Thinking in Words

ProBlogger

Recently I’ve been writing down the frequently asked questions from my SEO clients. Here’s a few you may recognize: How much traffic do I need to make $10,000 a month in revenue? How do I get people to click like on my Facebook page? Why is no one following me on Twitter? Are the only people online successful because they are famous? How many links do I need to hit page one on Google?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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As Netflix Grows, Illegal File Sharing Stays Strong

Idaconcpts

According to some estimates, Netflix Watch Instantly video streaming accounts for as much as 30 percent of total Internet traffic at peak hours of any given day. Even at 22 percent, Netflix’s traffic is more than any other single source, but number two on the list is BitTorrent at 21 percent, a strong indication that illegal file sharing is not going away anytime soon.

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Caption Contest: Win the ProBlogger Library of eBooks!

ProBlogger

Okay, time for a little light-hearted fun. Caption Contest! This morning on Twitter (follow me @Problogger ) we were sharing our most embarrassing moments as bloggers and I shared the above picture which appeared in newspapers across Australia. When the article came out five years ago, it was one of my first. I was excited about the mainstream media mention and looked forward to showing family and friends to legitimize this crazy blogging business I was running.

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Even Al Qaeda Using Online Video Marketing

Small Business Mavericks

This story of Al Qaeda No. 2 Ayman al-Zawahri delivering a eulogy for Osama bin Laden caught my attention. The reason this story caught my eye is because I realized that Al Qaeda, like any other organization, has a story to tell. It may not be a good story. It may not be a story most of us want to hear. But it’s a story. And when a simple video draws media attention as a mere mention, then you know they’re onto something.

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Social media in action

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. What do piles of sand, rocks and mortar have in common with your social media plan? For starters, they are all ingredients in constructing a strong foundation, but that is just part of the equation. Without an action they are just stuff.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them.