Sat.Dec 10, 2011 - Fri.Dec 16, 2011

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Brands 275
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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

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Trending Sources

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need.

Analytics 253
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Do You Pout About Klout? What’s The Point?

SocMed Sean

So let me ask you a question. Do you know who President Barack Obama is? Probably. Do you know he has a Klout influence score of 86? Next question, do you know who Robert Scoble is? He has a Klout influence score of 88. Of these two people, who do you think would be considered more influential my anyone engaging online? According to their Klout scores, Robert Scoble would be considered more influential than President Obama because Scoble has a higher Klout score than President Obama.

Klout 244
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Storytelling, #OccupyTV, & Morgan Freeman: The Michael Husain Interview

Firebelly

Honesty, Being a storyteller, Love, Family, and Tart Lemonade. I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. We’d meet for lunch – always Vietnamese food – and over the years we became friends over bowls of Ph? Ga, Banh It T, and Nem Chua. I’ve been impressed with his body of work.

Film 240
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Who’s on Your Cheering Squad?

Waxing UnLyrical

Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad. A cheerleading squad cheers for the team despite how well or how poorly the team is doing.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that.

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T Mobile Scores Again With a New Viral Hit

Mindjumpers

Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. This new viral captures the holiday spirit and features over 100 women singing out for Christmas in a Chicago’s Woodfield Mall on an updated spin on the holiday classic, “There’s No Place Like Home For The Holidays.”.

Flash Mob 189
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How to Grow Your Facebook Fans & Email List Simultaneously

Firebelly

Here’s a quick tip for growing your Facebook page fans and email list at the same time… Step 1: Run a sweepstakes on your Facebook page. Fan-gate it so that people must Like your page before entering. Collect names and email addresses on the entry form. Step 2: Import names & email addresses into your email database. Most Facebook sweepstakes platforms will export the names and email addresses into a spreadsheet that you and then add to your mailing list.

List 181
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The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012.

Brands 176
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr?

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New Twitter | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 323
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Facebook Testing Private Messages For Pages

Firebelly

We’ve all experienced a Facebook page where the same person keeps posting their complaint over and over, spamming the wall and making it hard for other customers to use the page and communicate. All Facebook is reporting a new feature may alleviate some of these social media pains. Pages may soon be able to receive private messages from users.

Facebook 170
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Tips for Starting a New Facebook Fan Page

Kikolani

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically… Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.

Tips 167
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Business Is About Actions Not Words

Convince & Convert

A cried a little on a plane last week. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye. It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Lauderdale, I looked up from my laptop to find Becky the flight attendant standing at the front of plane with a boy of about 9. “Ladies and gentlemen, I’m sorry to disturb you, but I

Airlines 167
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Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional ( very occasional ) $0.00 promos for your book. That's what's happening right now on my Amazon page - but only for the next 36 hours. Download The Corporate Blogging Book (Updated Edition) for $0.00.

eBook 158
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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. Twitter’s Fly Redesign Aims To Be Faster, Simpler. By Laurie Segall When co-founder Jack Dorsey returned to Twitter earlier this year, he announced that his top priority would be to improve the service’s user experience. On Thursday, Twitter unveiled the first fruit of that labor: A major redesign aimed at making Twitter faster, simpler, and more intuitive for casual users.

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Revealing a New Ford in a New Way

Social Media Marketing

Ford Motor Company has been at the forefront of social media for some time. The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. Ford played a significant part in how the automotive industry thinks about social media (and in some cases how large companies think about social media )

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Here are just a few reasons building your personal brand can support the goals of your company in any industry. Professional development and networking with peers.

Company 148
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Share Your Blog Here

Ari Herzog

This picture of two sisters and their cousin is by puravida. Every blogger wants eyeballs and new subscribers. If you’re a blogger, what do you write about? Can you describe your blog in a few sentences? What are your favorite articles to write? Do you focus your writing in a geography or to a specific reader? And, are you seeking guest contributors?

URL 142
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Extra Geeky Gift Ideas

Firebelly

Let’s take a break from social media and realize something important – the holidays are approaching. While it may be nearing 70 degrees here in the Indianapolis area, there’s still a vibe in the atmosphere that makes you realize it’s that time of year. Rhyme unintended. Whether you’re celebrating the start of the Christmas season or the 8 days of Hanukkah, it’s not too late to grab some geeky gifts for the technologists in your life… or even be selfish and buy

Buy 157
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How to Set Up iCloud for All Your Apple Devices

Idaconcpts

iCloud: The New Way of Storing. With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. What iCloud can do is simply remarkable and can be described as the new wave of technology. . It is basically a wireless storage device that can be done anywhere with a tap of a button. It stores information securely and effortlessly on your Apple devices such as the iPhone, iPad, iPod touch, Mac or PC and has the ability to connect up to

Apple 141
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

It is that time of year, the end of the year where we see all sorts of top 10 lists. I have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year. This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. This year was especially good for search engine optimization mistakes and blunders–and I had to narrow down the list quite a bit.

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Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you.

Twitter 132
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Should Your PR Firm Be Your Social Business Advisor

Convince & Convert

The folks at Edelman announced today that they have “ Launched Social Business Planning to Help Organizations Create Business Value in a Connected World.” Amongst the big thinkers, social business is elbowing out social media as the business cause celebre. I even co-wrote a book called The NOW Revolution that is in part devoted to the social business transformation.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Is SEO Better For Marketing Or Social Media

Small Business Mavericks

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. Search Engine Optimization (SEO) is actually the better way to go for small businesses. A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing.

SEO 110
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Does Social Media Have Bleak Future?

Social Media Network Marketing

Social Media was a big riddle sometime back. It still remains a little riddle for many people. There are many questions that you will come across while dealing with the Social Media Plan. There will be questions when you will be executing your Social Media Plan as well. The persons who are already in the Social Media field will be able to sharpen their skill and increase their experience.

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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his book, “The Tao of Twitter,” on his blog on February 15, 2011. In that article, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. And to some extent there is a certain randomness to Twitter.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.

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The Difference Between Branding And Logos

Small Business Mavericks

Many tend to think that branding and logos are one in the same. It is and it isn’t. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things. The correct definition is from The American Marketing Association AMA, which states that the “name, term, sign, symbol or design, or a combination of them intended to identif

Brands 105