Sat.Sep 24, 2011 - Fri.Sep 30, 2011

article thumbnail

7 Tips For Getting Legal Approval on Social Media Programs

Dave Fleet

Tweet. I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two.

article thumbnail

Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media for the Career Minded”, and it portrays the personality, education, career paths and responsibilities of today’s successful social media strategists.

Overview 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. I always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through.

article thumbnail

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players.

Marketing 225
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

3 Tips For Building Your Brand On Twitter

Firebelly

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. The word defines you. And when an individual is the brand, everything that individual does helps form the definition of that brand.

Brands 209
article thumbnail

How Altoid Used Social Media to Change Customer Perception

Mindjumpers

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that involved both Facebook and YouTube.

More Trending

article thumbnail

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month.

Facebook 172
article thumbnail

Facebook Timeline: First Impressions

Firebelly

Developers got first access to the new Facebook Timeline profiles, and even non-developers are trying to get in on the action. Since I’ve already had a developer account and app made through Facebook, I noticed a pop-up inviting me to be one of the first to try it out. When I first opened my new profile, I was very thrown off. I’m usually quick to defend Facebook’s changes and the new profiles have spawned a lot of hype, but I didn’t feel a rush of excitement about it by

Facebook 195
article thumbnail

The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. I keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak.

Sports 170
article thumbnail

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers. In some cases these decisions are certainly centered around monetizing a site, but in others, they are simply mind boggling. I’ve taken the past few months to really gather some feedback on how I’d like to evolve my blog in terms of making it more reader friendly and call to action oriented, but I can assure you that I would never consider any of the following tactics in an

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Work On The Go With Podio’s New iPhone Application

Mindjumpers

Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. And now, Podio has just released some interesting mobile applications for those who are always on the move!

article thumbnail

Content & Conversations: The MBJ Rule

Firebelly

It’s easy to make content (for 2-5% of most audiences). It’s even easier to take part in conversations – comment, like, RT, MT, and share. This applies to both brands and individuals. Wait – it applies to the individuals behind the brands as well. Don’t create content or take part in conversations if you can’t… 1. Say or do it in front of your mama – the “M” 2.

article thumbnail

Moving without the ball: On Basketball and Digital marketing

Direct Marketing Observations

In the game of basketball there’s something that really can separate the good players from the average players. A lot of players do not do it and yet they would be better served and more successful if they did do it. It’s fundamental to the game and yet a lot of coaches do not coach it or preach it. I’m not going to tell you what it is yet.

Marketing 152
article thumbnail

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile.

Feed 168
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

September 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Twitter 314
article thumbnail

15 Posts on How Facebook Changes May Affect Brands

Firebelly

Facebook rolled out a lot of changes last week. These changes have dominated the headlines – both online and off. Some users love the new Timeline. Some users hate it. Our designer, Jake Hamilton, shared his opinion in his blog post Facebook Timeline: First Impressions. As someone who helps clients navigate the constantly changing world of Facebook, I was more interested in how these changes would affect brands.

Brands 192
article thumbnail

How to Avoid Action Figure Disorders

Ari Herzog

The Acute Action Figure Addiction Disorder Council of Australia released the following public service announcement about two years ago, but it is as relevant today as it was then. Please watch and learn how you can fulfill your life to avoid the serious addiction that adults sometimes develop. The takeaway is clear. If addictions can be developed from Boba Fett fascinations, then surely you can be afflicted from being on the internet too much.

How To 154
article thumbnail

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. The numbers and the feel good stories were numerous and plentiful. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. Alas, some never seem to or ever will get that memo.

Airlines 138
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Win Friends and Influence People – Advice to Grow Your Blog Business with Twitter

Kikolani

This is a guest post by Brandon Yanofsky. When you first heard about Twitter, what was your reaction to this absurdly named website? I literally laughed at it. Who’d spend all day writing 140 character status updates? Sounded ludicrous. Flash forward 3 years, and it is now the key to my blogging success. Since I started using Twitter, I’ve seen my blog traffic increase nearly tenfold, and have begun making an income with my blog.

article thumbnail

Social Promotions: The Greatest Risk And Reward Post

Firebelly

Do you really want to be the “Johnny Knoxville” of Social Promotions? Photo credit Dick House. Every brand is either running or looking into running promotions on Facebook and Twitter. This has spawned an eco-system of service providers to help run these promotion – from official network-approved platforms to legal advice to promotions specialists to community management.

article thumbnail

Online petition gets new country on the map | Sherrilynne Starkie

Sherrilynne Starkie

286
286
article thumbnail

The Real Reason Your Customers Don’t Like You on Facebook

Convince & Convert

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” and analyzes the psychology of consumer use of the “like” button.

Facebook 146
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

How the New Delicious Stacks Up

Social Media Marketing

In the last week, we've seen major changes from Google+ and Facebook. You can now add Delicious to that mix.You'll recall that last December , Yahoo! decided to sell Delicious, and then in April, Delicious announced it had been acquired by AVOS. And for the following five months, everything seemed to be moving ahead steadily, with no visible change in the interface or service of Delicious.

Delicious 144
article thumbnail

Conversations: Schools going Skype

Firebelly

Skype in the Classroom announced it hit more than 16,000 users this week. Across the country, teachers and schools are connecting with each other, sharing project ideas and hosting speaker presentations that may not have been possible otherwise. They do so through customized profiles where they post information about their classroom and projects they’d like to host.

article thumbnail

How to Run Windows on your Mac

Idaconcpts

Almost every Mac user will agree that Mac OS X is an awesome operating system and they will agree that in general, they are satisfied with choosing OS X as well. Still, they might admit that there are those times when the Windows OS would be a handier addition though. The good news for all Mac users is that they do not have to make a full switch from their OS X to Windows, but that they can run both Windows and OS X on the same computer.

How To 134
article thumbnail

Social Media Success is About the Wizard, Not the Wand

Convince & Convert

Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head , moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Using Social Media for Customer Service

The Social Media Incubator

What’s more frustrating for a customer than trying to connect with a company regarding service, and that company keeps redirecting the customer to various departments? Or, how about once the customer is finally connected with a real person, the service is handled either incompletely, incorrectly, or both? What is a disgruntled customer to do? More and more customers are reaching out to connect with companies via social media.

article thumbnail

The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook. It offers a clean, simple user experience – big and open with lots of white space (in fact too big to capture well in a screenshot): (click to enlarge). There are enough additional sources to offer a wide range of content choices which makes it more engaging.

Facebook 111
article thumbnail

Marketing in Tough Times – Revisit your Product Positioning

Idaconcpts

By Matthew Simmons, Snap Marketing . In the face of an economic slowdown such as the one we are experiencing (and I have now been through 4!), its very easy to become despondent and to believe that the only way to survive is to cut back, keep your head down and sweat it out. In a dim and distant past I was a biologist and to my thinking recessions are actually rather like the commercial version of the ice?

Products 133
article thumbnail

Fetching Friday – Resources Mashup & Facebook Reassurance

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 5 Ways to Promote Your Product Without Pissing Off Your Audience – There are a few different types of content you can use to promote your product without pitching.

Mashup 126
article thumbnail

Facebook’s New Timeline

Janet Fouts

This time the changes at Facebook are really big. Graphically pleasing perhaps, but also very noisy and cluttered with duplicate information and graphics. Good thing we’ve all got broadband these days isn’t it or it would take forever to load Facebook’s Timeline. I did a quick video overview of what is in the new Facebook profile and a few thoughts on how we might use it (or not).