2024

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21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193
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Building a Consistent Brand Voice: Social Media Tips for SMBs

The Social Media Hat

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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AI Tips for Social Media Marketers

Social Media Today

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

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The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)

Convince & Convert

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.

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10 Free Ways To Grow Your Newsletter Subscribers

The Social Media Hat

Learn how to grow your newsletter organically, to targeted subscribers. The post 10 Free Ways To Grow Your Newsletter Subscribers appeared first on The Social Media Hat.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

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Instagram Experiments With More Frames Within Carousel Posts

Social Media Today

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 210
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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 210
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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 201
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Universal Music Will Pull Its Tracks From TikTok

Social Media Today

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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Is There a Valuable Use Case for Generative AI in Social Apps?

Social Media Today

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Do You Need to Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 213
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Threads Chief Reiterates That Trending Topics Won’t Significantly Impact the App’s Growth

Social Media Today

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 202
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3 Steps for Establishing a Core Marketing Message

Social Media Today

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 215
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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 212
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 197
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TikTok Announces New ‘Youth Council’ to Improve its Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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LinkedIn’s Rolling Out Company Page Messaging to All Brands

Social Media Today

LinkedIn’s making messaging available to all brands in the app.

Company 201
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Is Threads Catching On? A Look at How the Most Followed X Profiles Are Engaging in the App

Social Media Today

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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Do You Need To Use Hashtags on LinkedIn?

Social Media Today

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 210
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Florida Moves Ahead With Laws To Restrict Teen Use of Social Media

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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The Upshot for Marketers as Social Media Platforms Evolve in 2024

Social Media Today

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 214
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Meta Continues to Develop its Fediverse Connection Options for Threads

Social Media Today

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 193
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X Looks to Improve Content Moderation After Issues with AI Images and Bot Farms

Social Media Today

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 201
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Meta Offers to Halve the Price of its Ad-Free Subscription Package in EU

Social Media Today

Meta's looking to provide an ad-free subscription package to align with new E.U. regulations.

Price 188
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Meta Posts Solid Increases in Revenue and Usage for Q4 2023

Social Media Today

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 202
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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 197