Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

Social Media 226

Social Media Tips Marketing UGC 226

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 180

Marketing Industry Social Media Newsletter 180

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 152

How To Project Advertising Engagement 152

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 193

Research 193

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Social Media

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 135

ROI Team Social Media Metrics 135

Audiense

APRIL 17, 2024

As a marketer, any time you go to run digital ads, we’re sure you feel annoyed or even shocked egmentation equals cby the cost to run those ads. This is thanks to the increased accessibility and demand for ad space.

Cost 110

Cost Marketing Strategy 110

The Social Media Hat

APRIL 6, 2024

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

Social Media 163

Social Media Marketing Newsletter 163

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

Conversation 143

Conversation API Eventful Report 143

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 209

Products Brands Process 209

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Hubspot 101

Hubspot Template Templates API 101

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Amy Porterfield

APRIL 11, 2024

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 107

Marketing List 107

Bill Hartzer

APRIL 17, 2024

Facemoji Keyboard, renowned for pioneering enriched content creation within keyboard apps, has just rolled out its latest feature, Rizz Master. This innovative tool leverages generative AI to enhance users’ communicative flair, particularly in the realm of dating and social interactions. The Rizz Master feature is engineered to assist users in finding just the right words, especially when initiating new relationships—a challenge familiar to many.

Conversation 87

Conversation Sentiment Mobile Engineering 87

The Social Media Hat

APRIL 7, 2024

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 154

Tools Marketing Social Media SMS 154

Jon Loomer

APRIL 7, 2024

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times?

Eventful 128

Eventful Report Conversation Examples 128

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

APRIL 15, 2024

X originally piloted the new account fee initiative in selected regions last year.

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Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 98

How To Sentiment Template Templates 98

Amy Porterfield

APRIL 16, 2024

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

Communities 101

Communities Marketing System Organization 101

Bill Hartzer

APRIL 17, 2024

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. This revelation comes from a recent study conducted by nimbl, a popular pocket money card and app, which surveyed young Brits aged 6 to 17 about their dream jobs. While classic professions like teaching, medicine, and veterinary science continue to hold the top spots, the role of a social media influencer has made a surprising

Social Media 87

Social Media Influencer Study Survey 87

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Social Media

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

Metrics 143

Metrics Analytics Instagram Social Media 143

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging

Repository 84

Repository Marketing Data B2B 84

Social Media Today

APRIL 21, 2024

Musk is seemingly making calls on where to push back based on his on interests.

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193

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.

Fashion 96

Fashion Influencer Ensembli Instagram 96

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Social Media

Amy Porterfield

APRIL 1, 2024

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 100

Strategy Marketing 100

Bill Hartzer

APRIL 17, 2024

In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement.

Report 87

Report Social Media Brands Social Media Management 87

The Social Media Hat

APRIL 20, 2024

It's crucial for marketers and business leaders to understand what AI is, its historical roots, and why its impact on marketing is profound. The post The Evolution of Marketing: Navigating the AI Revolution with Confidence appeared first on The Social Media Hat.

Marketing 98

Marketing Social Media Strategy 98

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

HootSuite 82

HootSuite Feed Feedly Instagram 82

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Social Media

Social Media Today

APRIL 22, 2024

TikTok's latest program offers rewards for users spending more time in the app.

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191

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?

Team 91

Team Meeting Report Social Media 91

Amy Porterfield

APRIL 9, 2024

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

Team 94

Team Marketing How To Collaboration 94

Blog2Social

APRIL 21, 2024

With over two million monthly active users, Instagram has become one of the most favored social media apps of Gen Z. The platform opens a vast opportunity for businesses to reach relevant audiences and grow brand awareness. Instagram’s features help you grow your business in many ways. You can stay creative and authentic with various […] Der Beitrag 8 Effective Instagram Marketing Strategies to Drive Business Growth erschien zuerst auf Blog2Social Blog – Tips for social media marketi

Instagram 64

Instagram Strategy Marketing Authentication 64

The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

B2B 98

B2B Conversation Engagement Marketing 98