Sat.Apr 07, 2012 - Fri.Apr 13, 2012

article thumbnail

Book Review: The Social Media Strategist

Dave Fleet

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM.

article thumbnail

Using social media to track down deadbeats

Sherrilynne Starkie

The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

Metrics 268
article thumbnail

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday. As any good female friend should do, I reminded my clueless friend Steve that Valentine’s Day was around the corner.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239
article thumbnail

If Twitter Would Have Been Invented In The 80s

Firebelly

Last week we imagined if Facebook were invented in the 90s. This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. [Video URL: [link] ].

Twitter 192

More Trending

article thumbnail

Why Facebook Timeline Ads Suck

Waxing UnLyrical

Guest post by Brian Meeks. I was going to write a post on Pinterest, which has piqued my interest. Yes, the rhyme was intentional… and brilliant. Well maybe not brilliant, per se, but better than being attacked by an ill tempered gorilla. I like to set the bar low, sometimes burying it. I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way.

Facebook 206
article thumbnail

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon.

article thumbnail

Social media love is all you need

Socialized

It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain.

article thumbnail

Generic Experiences Produce Generic Responses

Josh S Peters

Generic is forgettable. When was the last time you read or looked at something and said “Gee, that’s really average. I think I’ll share it.” Or how about the last time you saw a product and thought “This is so generic I must have it.” Unless you’re a hipster, this probably hasn’t happened recently if ever in your life.

Buy 159
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters. You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand.

Training 177
article thumbnail

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? I have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. But one advantage of having done this in the past is that I have previous figures to compare against.

Team 152
article thumbnail

6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

This is a guest post by Per Schmitz. Nowadays there’s a lot of personal information publicly available on the web. We all have an “online persona” which is directly related to the way people see and judge us as individuals. Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation.

article thumbnail

On Social Media Tools, Noise, and Experience

Direct Marketing Observations

I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of sea grass or whatever the hell it is, being your customers or users of the internet.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How I’m Building My Press Distribution List

Waxing UnLyrical

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the primary aims of my position is to increase the company’s brand recognition and presence. One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself.

List 163
article thumbnail

How to Buy a Website

Techipedia: Tamar Weinberg

This is a guest post from Andrew Knibbe, Marketing Manager at Flippa. Scroll down for a special offer from Flippa! Patrick Meninga’s post a few weeks back mentioned his experiences in building and ultimately selling his website. Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch.

Buy 140
article thumbnail

Android Apps for Baseball Fans

Idaconcpts

For baseball fans with an Android smartphone there is no longer any reason not to be apprised of all that is disseminated over the grapevine pertaining to the great American pastime. It is a new season and even the worst of teams has a shot at the playoffs until the fat lady greases up her lungs to sing the blues. We are all wild things at heart so remember not to grow old and desert the sport that you love.

Widget 137
article thumbnail

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? “If you think of the new connected online world as ‘Real Time PR’ and realize that having people talk about your business is a great thing, then online reviews can become a powerful ally in building your business,” says Online Strategist Ca

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

To Happy Hour or Not to Happy Hour: That is the Question

Waxing UnLyrical

Twitter rabbit holes can easily claim 20 minutes of my day. I click on one interesting link someone tweets out, and the next thing I know I’m on the HR blog at Ragan.com ranting in my office. I came across this post the other day. The basic premise of the article is that it is a bad idea for managers to attend a non-work-related happy hour with their subordinates.

Questions 157
article thumbnail

How to Find People on LinkedIn

Ari Herzog

A student in my social media marketing class asked me how she can find employees who work at certain companies. I created a video in response — for her and for you. Enjoy and learn : Please continue reading How to Find People on LinkedIn and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today.

LinkedIn 135
article thumbnail

Fetching Friday – Resources Mashup & My Arizona

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. A Systematic Approach to Writing Successful Blog Posts – Your blogging success depends heavily on the success of your blog posts.

Mashup 121
article thumbnail

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? “If you think of the new connected online world as ‘Real Time PR’ and realize that having people talk about your business is a great thing, then online reviews can become a powerful ally in building your business,” says Online Strategist Ca

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100
article thumbnail

…and Blog Comment Spam Continues

Ari Herzog

With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. I wonder if these people are following a manual when commenting. Do this, do that. I also muse if human beings are commenting at all or if sophisticated robotic scripts are doing the work.

Comments 133
article thumbnail

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines).

Hotels 118
article thumbnail

Channel Partners Conference & Expo Vegas 2012

Kikolani

Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses ). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesar’s Palace was quite enticing), so I thought I would check out what I missed out on.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes. Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly.

SEO 105
article thumbnail

…and Blog Comment Spam Continues

Ari Herzog

With names such as SEO Forum, SEO Outsourcing, and Herbalife, it is pathetic that despite clear instructions that real names are required when adding comments, people continue to leave comments with their company names or other search engine optimized keywords. I wonder if these people are following a manual when commenting. Do this, do that. I also muse if human beings are commenting at all or if sophisticated robotic scripts are doing the work.

article thumbnail

The Drug Of Content

Twist Image

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. Should brands act more like publishers?

Content 111
article thumbnail

The 5 Stages Of A Twitter User. Which Are You?

Absolute PA

There’s a theme among Twitter usage commonly recognised as the 4 stages of a Twitter. But there is a fifth. It’s something we refer to in the social media workshop I present with Keren Lerner at Top Left Design. Here they are: Denial. We’ve all been here. Wondering why anyone would be interested in telling the world what they had for breakfast. Or why anyone would want to listen?

Twitter 108
article thumbnail

Why Must You Have A Presence On The Web?

Small Business Mavericks

I hate to say it, but there are tens of thousands of websites that are really just taking up valuable space. And I’m not talking about spam or get rich sites, or mom and dad blogs here. I am talking about legitimate businesses that have a physical bricks and mortar business, and there are plenty in almost every town in the country. Why do they take up valuable space?