Sat.Sep 10, 2011 - Fri.Sep 16, 2011

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).

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64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning to make your audience choose you over others.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.

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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. Since it came out, I haven’t had time to use it.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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You Never Know

Dave Fleet

Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day. Who might interview you, or review your resume, one day. Who might be a colleague one day.

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How to Create Viral Success: Top 10 Viral Campaigns

Mindjumpers

Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The list of top 10 viral videos naturally includes some videos that many of us have seen several times.

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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

Remember all of the Rocky movies with Sylvester Stallone? How could you not? He only made 6 of them. In the very first movie, Mickey, Rocky’s crusty trainer played by Burgess Meredith, had a couple lines in the movie that I will never forget. Some of which seem to be appropos for two reasons. One, they apply to the worlds of search and social and two, they just makse sense from a business standpoint.

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Social media is not a weapon

Janet Fouts

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give he

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5 Tips To Write Engaging Status Updates

Mindjumpers

Tweet I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind when you need to write engaging updates. If you are running a presence on Facebook, it is a golden opportunity for you to connect with stakeholders, customers or other people who are just interested in wh

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6 Annoying Ways You’re Using WordPress

Firebelly

I’ve never made any attempt to hide it, I have an ongoing love affair with WordPress. The website management system flat-out beats all other blogging and even web development platforms I’ve worked with… when used correctly. Often times, WordPress I’ve found WordPress used poorly. Handy features go unused, the website looks boring, and issues plague the website.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The difference between an audience and a community in new media

Akamai Marketing

Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what? They aren’t one in the same. In fact, they couldn’t be more different. Think of the differences between an orchestra who performs and the audience who listens.

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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

Excuse me while I say the following: If it wasn’t for social media, you wouldn’t be anywhere near where you are right now in your career. To put it more succinctly, social media has made a lot of you. Yes I know that’s like saying if it wasn’t for the internet Bill Gates wouldn’t be anything but another coder, but let me back up.

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Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms.

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GetGlue Gets Down to Business

Firebelly

GetGlue , the social service that many call “the Foursquare of entertainment,&# launched its dashboard for marketers this week. The program allows official marketers of TV shows, books, movies and all other entertainment mediums to manage their accounts through tracking stats and managing promotional campaigns. This will make pulling tangible results from the service and enhancing offerings from the entertainment medium to the fans much easier and concise.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Are Keywords Still Necessary?

Small Business Mavericks

A very prominent SEO and veteran Internet marketer recently said that keywords are no longer necessary. Just write content, he says. The search engines will rank you. Is there wisdom in that or is it a bit misguided? I certainly believe that social media has changed the stakes of the game. You can feasibly build a business model completely around social media marketing, in which case keywords are not necessary.

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Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star.

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5 Apps Every Business Owner Should Have

Idaconcpts

Running a business is by no means an easy task, and every entrepreneur could use a little help from time to time. Instead of hiring a personal assistant, consider fully utilizing that $400 mobile device you purchased. That’s right. Your smartphone. Phones have come a long way, and nowadays they can help you manage your life more easily and help you keep your sanity.

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10 Reasons Why I’m Going To Socialize West

Firebelly

What Rob Lowe, Todd Tweedy, San Francisco, Making Money and Social Media have in common. The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on

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9/11: ten years on. | Sherrilynne Starkie

Sherrilynne Starkie

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2 Tips to Show Your Online Humanity

Ari Herzog

It is easy to forget the person on the other side of the internet is human. It is easy to pretend you are tweeting with an imaginary person you’ve never met — because it is very likely you never have met. When you add a comment to a blog post, it is easy to write emotionless. When you record a video, it is easy to avoid looking at the lens.

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Google Registers Google Analytics Domain Name Typos

Bill Hartzer

On a regular basis, I watch the domain names that Google registers, as sometimes it is an indication of things to come–sometimes the registration of a domain name may indicate a future project. It is interesting to note that Google today registered a lot of typo domain names related to Google Analytics , their web analytics service. One of the domain name typos that they registered is coogle-analytics.com.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why You Need to Turn Your Content Marketing Upside Down

Convince & Convert

All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb. But let’s not go overboard. Yes, you’re in the publishing business, but only as a means to an end. You should be using content as a way to generate new sales or maintain current customers.

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Hey, I Got the Lead Sentence in a Spammy Scraper Article

Adam Sherk

When I got a Google Alert that my name appeared in an article on NFL jerseys, I wasn’t quite sure what was going on. Perhaps a reference to one of my social media super bowl posts? Nope! Instead it seems I’d been given the honor of being in the first sentence of a spam article that had scraped together a bunch of random content. I’m not going to link to it but it was on a subdomain of bloglines.co.za.

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How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. I turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. I channel surfed to gain different camera angles and unedited commentaries.

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How To Fail In Social Media

Small Business Mavericks

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts. Fail to build relationships.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Automate or Not? Making Your Clients Wonder if You Are Human Online

The Social Media Incubator

Social Media Strategist Caroline Melberg shared a recent experience with a client that reaffirmed her opinions about automating all of your online communication. “I was talking with a prospect recently about social media, and as I explained how we could help him manage his social media activities , he asked me, ‘Aren’t there tools that let me just automate all of that so that I can just set-it-and-forget-it?

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The Marketing Industry

Twist Image

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. It's not an easy business.

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Social Media For Multi Level Marketing

Social Media Network Marketing

Multi Level Marketing or Chain Marketing means that the sales persons are not only compensated for the sales that they make but also get the commission on the sales that their recruits or down-lines make. Multi Level Marketing is also popularly known as Network Marketing. In this format one person can do sales from their end as well as recruit a team of persons under them so that this team in turn makes sales.

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Should You Give Up Writing Meta Descriptions?

Small Business Mavericks

Should you stop writing meta descriptions? Michael Martinez says you should. Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. I’ll have to respectfully disagree with him even though I respect his knowledge, reputation, and his spirit.

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Social Advertising has a place in a PR strategy

Proactive Report

Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article. “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — to the benefit of consumers and ultimately the brand.&#.