December, 2012

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.

Twitter 351
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Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome.

iPad 279
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When Life Happens

Waxing UnLyrical

Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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China: The State of Social Media

Mindjumpers

Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

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Updated Facebook Tip: Organizing, Moving and Editing Your Photos And Albums

SocMed Sean

Uploading photos to Facebook using your phone or tablet is easy. Reorganizing them, however, can be a real pain. Check out my tips for creating Facebook albums and moving photos between albums.

Tips 279
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How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites.

Mobile 225
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4 Top Facebook Mistakes by Companies in 2012

Atom Thought

1. Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

Google 216
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Facebook and a ‘harmless’ prank

Sherrilynne Starkie

Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page.

Facebook 264
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4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos. By Declan McCullagh In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users’ photos without payme

Policies 199
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PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.

Banking 227
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly.

Insurance 206
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Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly.

Price 182
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Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202
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Live Streaming of New Media Summit Digital Event

Atom Thought

New Media Summit is holding an event right now at Gurgaon Country Inn. ([link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. (Look at the agenda here) Wach the live event here: Watch the recording of the.

Eventful 182
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaign

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Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives). Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year.

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KPI Dashboard for Social Media Metrics

Akamai Marketing

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. I find that a lot of businesses and professionals don’t go through this exercise. Let’s review the 3 steps to social media strategy and measurement.

Metrics 180
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I asked Mik to share some thoughts on the future of digital publishing. -Adam. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device. I can read my favorites anytime, anywhere – at the airport, in the subway, at the park or at home.

iPad 167
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Why We Need To Talk About Testicles

Ari Herzog

I bet you know someone with a silicone bracelet promoting awareness of breast cancer, epilepsy, multiple sclerosis, poverty, or some other cause. Each wristband comes in a different color and is worn with pride. It is common to spot an awareness bracelet and ask the wearer about their personal motivation. Same story with mustaches — especially when you don’t recall the person wearing one before. “Why do you have a mustache?

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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video.

Video 191
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Give the Gift of Giving this Holiday

Waxing UnLyrical

It wasn’t until my grandfather passed away earlier this year that his younger sister told me the story of their first Christmas. Their first Christmas. I did know that my grandfather only made it to the 6th grade before he had to start working to help support his family. He adored his little sister Jeanette, and because their family was very poor they had never experienced a Christmas dinner, a Christmas tree, Santa Claus or even opening a present during the holidays.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

Twitter 195
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10 Laws of Social Networking Terms of Service

Socialized

With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networks and media outlets own more of your content than they ever have before, and always.

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Taking Control of Your Facebook News Feed

yMarketingMatters

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders.

Feed 157
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2 Free Live-Broadcast Tools for Your Business

Atom Thought

OK, so you are a growing enterprise and want to stream your corporate new year party or your founder’s day live to your regional offices. Maybe you are a budding internet company and need to bind employees together by doing these weekly live get-togethers. Alas, you can’t afford a video conferencing system. So how do.

Tools 157
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Five Steps to Create a Viral Video

Firebelly

I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, you can’t actually create a viral video.

Video 186