More B2B Marketing on Mad Marketing TV — The After Party
Buzz Marketing for Technology
MARCH 7, 2012
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. - Buyer personas and the importance of knowing your buyers. - Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.
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