A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. Broadcasting is the mass public sharing, such as a post or tweet. This conclusion is drawn from some very interesting statistics. What does this mean for marketers? MORE >>

Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. great tool for doing this in a non-invasive way is email. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Note: Don’t abuse this media channel. MORE >>

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an agency in Wallingford, CT called Impact Branding & Design. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. MORE >>

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it? MORE >>

If you’re looking to be more productive then it’s helpful to understand exactly how multitasking affects your brain. According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.” ” In an age where 695,000 Facebook status updates, 1,500 blog posts, and 168 million emails are sent every 60 seconds , it remains difficult to focus and keep from multitasking. It pays however to limit your tasks to a maximum at two at a time. Consequently, accuracy drops considerable. MORE >>