Sat.Dec 22, 2012 - Fri.Dec 28, 2012

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Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome.

iPad 279
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Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202
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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video.

Video 191
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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Merry Christmas!

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Flickr 175
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2 Free Live-Broadcast Tools for Your Business

Atom Thought

OK, so you are a growing enterprise and want to stream your corporate new year party or your founder’s day live to your regional offices. Maybe you are a budding internet company and need to bind employees together by doing these weekly live get-togethers. Alas, you can’t afford a video conferencing system. So how do.

Tools 157

More Trending

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. 1. You want to be my friend if we know each other beyond our names, we’ve met or talked on the phone many times, and we want to see and interact with everything in each other’s timelines.

LinkedIn 170
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Funny Social Media Facts to Make You Smile for the Holidays

The Social Media Incubator

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ~Unknown via @mozusa. 2. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them!

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E-readers, Tablets And Online Marketing

Small Business Mavericks

It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively.

Marketing 156
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

The Realtime Report

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze. The highlights for this multi-platform social advertising include: Facebook ads.

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How to Successfully Tweet a Call to Action

Kikolani

This is a guest post by Brandon Williams. Photo Credit: Scott Beale / Laughing Squid on Flickr. Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging. Another successful method is using a “call to action” in order to get people to check out what it is you have to offer.

iPad 152
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5 Hot New Trends in Social Media

The Social Media Incubator

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely continue to change as more sophistication and technological developments increase people’s interest and marketers make more headway in learning to use the media for their purposes.

Trends 144
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Mind mapping: “What’s in it for professionals?”

Idaconcpts

What is mind mapping? To some people, mind mapping is a place of wonder where thoughts are meant to be discovered. To others, it is a creative playground where you are never too old to play with your ideas and never too young to reach beyond your potential. It is quite difficult to describe what mind mapping is all about because each person has its unique way of thinking and processing information.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170
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The Purpose of Twitter

Ari Herzog

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I instantly smiled at the metaphor and began attributing him in my digital marketing courses. I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river.

Twitter 138
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How the Grinch Saved Social Media

Convince & Convert

A Holiday Fable, with apologies to Dr. Seuss. Everyone at the office liked Facebook a lot. But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. It could be his iPad got stolen, or rusted. But I think that the most likely reason of all.

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Four Handy Windows Phone Apps

Idaconcpts

It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’. People were worried that Microsoft would be the evil monopolistic empire that they probably still aspire to be.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Is Your Online, Verbal and Social Presence, Um, Full of Filler Words?

The Social Media Incubator

The use of filler words, such as “um,” “hmm,” and “ya know” can significantly impact communications within your business. Whether you are cold-calling, having a casual coffee with a prospective client, or presenting to a large group, filler words can undermine your credibility. Ironically, some people will use certain words and phrases to display their knowledge on a subject, but this can backfire by giving the perception that the speaker is ill-prepared and stalling for time.

Skills 117
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Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed.

Analytics 121
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The Best Business Apps For Your Smartphone

Twist Image

So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year was no exception. I guess people were nice. nice enough to get a brand new smartphone, and now they need to lock and load it with apps that will make them more effective at work.

Hotels 110
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A Social Media Gift of Little Miracles

Diva Marketing Blog

"We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we'll make more pro fit than ever before.". Nope, it's not a new social commerce strategy. It was an innovative sales program. launched in 1947 by Macy's Department Store.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How Does Sales Meet #SocialMedia

Koka Sexton

I created a video of InsideView a few months ago just before Dreamforce 2012 and just realized I never wrote a post about it so I wanted to catch up. It’s just a promo video to highlight the different social channels for InsideView with a lead into how sales has evolved. Social media is (or should be) part of every sales professionals process.

Meeting 85
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3 Ways To Integrate E-mail With Social Media

Small Business Mavericks

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Add social icons to your newsletter articles – This is a no-brainer.

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The New Exclusive

Twist Image

Where does breaking news happen? I have a Google Alert set-up for the term " Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc. I get a notification (in this instance, I have the alert set-up to only notify me once a day). This morning, the results were littered with the news that Jessica Simpson announced her latest pregnancy on Twitter.

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Catching Up With You

Diva Marketing Blog

Dear Diva Marketing (Blog) and Community, It's amazing how days turn to weeks and weeks turn to months. Life gets in the way of life and before you know it the best of intentions slip through the proverbial cracks. In this case the best of intentions, are of course, to write and share learnings about marketing and social media with you. And so, I must apologize for the long lag in posting.

Course 76
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Top #Sales and #Marketing Influencers of 2012

Koka Sexton

I about fell out of my chair when I saw that my name was added to this list. Probably because I have no balance more than anything else. This is a list created by topsalesworld.com every year by as they put it “a team of professional researchers who rigorously examined the credentials of one hundred and fifty possible “candidates” to arrive at the top fifty, and we also asked the editors of the most popular sales resource venues to give us their opinion.” The criteria used to benchm

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Customer Service Is Reputation Management

Small Business Mavericks

The best reputation management you have as a small business is customer service. One bad customer service experience can have huge repercussions in the age of social media. UPS discovered this the hard way. A few years ago an incident like this could have gone months before the company saw any negative publicity – if at all. But with social media, and everyone you know having accounts at all the major social media websites, you can bet that your customers will use it if they have to.

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The Right Fit

Twist Image

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek , the majority of the discourse revolves around three things: The big idea. The size of the media spend to make enough noise. Luck. Sure, there are nuances. Some agencies will talk about the brand's ability to truly allow the agency to spread their wings, then there's the heated discussion over important details like the casting and time spent on the copy.

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7 Advanced Social Media Marketing Strategies

Kikolani

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to The post 7 Advanced Social Media Marketing Strategies appeared first on Kikolani.

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Social Media Moments at @InsideView

Koka Sexton

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. It’s hard to see when you are on the ground being tactical and pushing out campaign after campaign in a high tempo environment. But it’s important to take a step back at least once a QTR to see how the needle has been moved.