Sherrilynne Starkie
DECEMBER 11, 2012
Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page.
Mindjumpers
DECEMBER 11, 2012
Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China.
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Webbiquity SMM
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
Waxing UnLyrical
DECEMBER 11, 2012
It wasn’t until my grandfather passed away earlier this year that his younger sister told me the story of their first Christmas. Their first Christmas. I did know that my grandfather only made it to the 6th grade before he had to start working to help support his family. He adored his little sister Jeanette, and because their family was very poor they had never experienced a Christmas dinner, a Christmas tree, Santa Claus or even opening a present during the holidays.
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Firebelly
DECEMBER 11, 2012
With as quickly as things move on social media sites, there are going to be mistakes. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaign
The Realtime Report
DECEMBER 12, 2012
The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable?
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Waxing UnLyrical
DECEMBER 13, 2012
Guest post by Christopher Wallace. Let’s go back in time five years to 2007. You’ve got a great idea to build a watch with built-in Bluetooth, allowing you to control and access your phone or tablet from your wrist. Unfortunately, you’re a relatively broke hobby designer working a 9 to 5 IT job. How do you proceed? Call up your rich uncle and ask him to back you?
Firebelly
DECEMBER 13, 2012
I hear from my friends in the video content marketing business that they’re frequently asked to create a viral video. As if it’s something they can just whip up, post it to YouTube, and it will become the next Charlie Bit My Finger, garnering millions of views in a few days. To tell the truth, you can’t actually create a viral video.
The Realtime Report
DECEMBER 11, 2012
“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. Out of the 500 million users that have signed up for Google+, 235 million are “active across Google” (aka +1′ing apps in Google Play, hanging out in Gmail, connecting with friends in Search), and 135 million are active just in the Google+ stream.
Kikolani
DECEMBER 8, 2012
By now, you’ve all heard about Facebook EdgeRank. For those who haven’t, it is Facebook’s algorithm to determine what status updates are displayed in each user’s newsfeed. Facebook EdgeRank Explained. The Facebook EdgeRank algorithm is based on three things: The user’s engagement level with the person, page, or group sending the update.
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Convince & Convert
DECEMBER 11, 2012
Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his ideas (which consisted of text and logos plastered throughout), I quickly realized one thing; he didn’t want a viral video at all, he wanted a promotional video.
Firebelly
DECEMBER 12, 2012
Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. I recently wrote a post that discussed how Major League Baseball used Instagram to really connect with their fans. For that post the main focus was on Instagram and how MLB was taking advantage of the photo sharing activity of their fan base using the popular photo editing and sharing app to create engage content for their own site, and the sites of the other teams involved in the post-season.
The Realtime Report
DECEMBER 12, 2012
Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop.
Kikolani
DECEMBER 11, 2012
This is a guest post by Chris Warden. I can predict – with great accuracy – the steps that nearly every offline business owner tries when bringing their business online: set up a website, begin blogging, and sign up for Twitter and Facebook. Sound accurate? Let’s take a deeper look at the blog. The problem isn’t knowing you should be blogging, – it’s finding topics that are relevant to your niche that won’t bore your readers to death. “Words that Sell” (
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Bill Hartzer
DECEMBER 9, 2012
If you are going to be successful at getting your web pages to rank well in the search engines, it is extremely important to track how well they rank for popular keywords in your niche. Being able to rank for a popular keyword can spell the difference between making money with a website , and essentially pouring money down the drain. There are various resources online that you can use to track your search engine keyword rankings, one of the most popular being Google Analytics.
Idaconcpts
DECEMBER 11, 2012
On December 4, 2012 I received an invite to join the new Myspace.com. Here are some screenshots from the new Myspace.com. You choose your identity from a limited list. You can choose one or many. Then you’re ready to create your profile. You can tweak your profile with just a few details. Once your profile is ready, you will be ready to start connecting with more people and start using the new Myspace.com.
The Realtime Report
DECEMBER 14, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.
Janet Fouts
DECEMBER 9, 2012
I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. As more and more people use Google+ we are finding a need to filter the stream a bit to focus on the content that matters the most to us.These communities allow you to filter by the topic of the community–and even more important–allow you to create sub-ca
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Convince & Convert
DECEMBER 10, 2012
Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer. To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors.
Idaconcpts
DECEMBER 10, 2012
When you hire a web designer to design a website for your company, they have a lot to think about. They must create a design that looks good, stands out, and is functional. They have to make sure that the colors look great together. They have to make sure that the design they’ve created for you properly represents your company. They have to make sure that the text is easy to read, and that they have incorporated your logo properly into the design of your site.
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros
Bill Hartzer
DECEMBER 11, 2012
Anyone who has been bewildered by a backlink profile or who has had a difficult conversation with a client about why a competitor is outranking them, knows that the delineations between white, black and gray hats are not as clear as they seem. In the academic abstract, the good guys are easy to spot and right and wrong seem obvious. In the day to day knife fight that most SEOs find themselves, such concepts quickly lose their utility.
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Convince & Convert
DECEMBER 12, 2012
Flickr image from slettvet. Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that.
Idaconcpts
DECEMBER 10, 2012
Consumption of natural resources for energy consumption and the impact on the environment are major concerns in the United States. The demand for energy is expected to rise above 30% in two decades. Many energy-saving companies have been working hard to develop energy-saving solutions for households to reduce utility bills in the long run. These solutions are also less damaging to the environment.
Small Business Mavericks
DECEMBER 13, 2012
Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Of course, the more you do the more time it consumes. Therefore, you have to be judicious in how you diversify and what tactics you use to get the word out about your business.
Bill Hartzer
DECEMBER 12, 2012
What did residents of Portland, Oregon search for during 2012? Well, Google has released the top 10 keywords (search terms) that people searched for–while they were in Portland, Oregon. Why would we possibly want to know what people in Portland Oregon searched for? Why do we care? Well, I honestly can say that I have no idea. Why, Google, would you pick Portland Oregon of all the cities in America–or even in the world, for that matter?
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Convince & Convert
DECEMBER 14, 2012
Ekaterina Walter, Intel @ekaterina. Ekaterina Walter , author of Think Like Zuck and social innovator for Intel , joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast.
Twist Image
DECEMBER 13, 2012
Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say). Beyond that, it was a great year for reading and there are some marvelous gems that came out this year. So, whether you're looking for some end-of-the-year insights and motivation, or if you still haven't grabbed a gift for a loved one, here are some page-turners.
Small Business Mavericks
DECEMBER 10, 2012
Duplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages.
Bill Hartzer
DECEMBER 11, 2012
Godaddy has appointed Blake Irving as the new Chief Executive Officer of the company. Blake Irving is a long time Microsoft executive and Chief Product Officer of Yahoo!, and will assume the role of Chief Executive Officer (CEO) effective January 7, 2013. Blake Irving will replace Kohlberg Kravis Roberts’ Scott Wagner, who served as interim CEO since the summer after Warren Adelman stepped down after only eight months on the job.
Convince & Convert
DECEMBER 13, 2012
I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. Enemies that are here with us now… AS WE SPEAK!
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