Dave Fleet
OCTOBER 31, 2011
Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.
yMarketingMatters
NOVEMBER 2, 2011
Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the.
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Mindjumpers
NOVEMBER 1, 2011
Tweet. Brian Solis recently released the 7th book called “The End of Business As Usual” In the book, he talks about the 3 Fs of social media – friends, followers and fans – and what they mean to brands. A person on a social network becomes part of one of these categories when he clicks the magic button “Like” or “follow “ But what does this act really mean, what does it mean for brands and what do customers intend to convey by it?
Jason Yormark
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. I make practically no money off of my blog, so my efforts here are strictly authentic in being helpful, entertaining and to connect with as many people as I can.
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Waxing UnLyrical
NOVEMBER 3, 2011
What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. Whether you went to Soledad O’Brien’s keynote (which was absolutely terrific), or sat in on Jay Baer ‘s presentation, people kept talking about the importance of storytelling and how it is central to what public relations practi
Firebelly
NOVEMBER 3, 2011
What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common? Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. His questions have stumped national speakers. He’s most recently fascinated by video, mobile, and analytics. Here’s some insight into his psyche through an interview we did a couple of weeks ago.
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Jason Yormark
NOVEMBER 2, 2011
Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.
Direct Marketing Observations
NOVEMBER 4, 2011
A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?
Firebelly
NOVEMBER 4, 2011
Probably. The internet is progressively moving in to a new age, where knowledge gathering is no longer the dominant use for the web. Information has given way to interactivity. Users log online to interact and keep up with friends, blogs, brands, celebrities, and others. This movement used to be called Web 2.0 , but that term is unfortunately now just associated with overly-glossy websites with giant buttons.
Mindjumpers
NOVEMBER 3, 2011
Tweet Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”.
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Jason Yormark
NOVEMBER 2, 2011
Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.
Waxing UnLyrical
NOVEMBER 2, 2011
Guest post by Cal Evans. Social networks are great for business. They allow you to connect with a wide audience and interact with them in ways that websites don’t always allow. Brands from Coca-Cola down to local bakeries are using them to interact with their customers. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence.
Firebelly
OCTOBER 31, 2011
Happy Halloween! Below are 5 social media must-reads that we wouldn’t want you to miss. Social Media Slayers: Top Halloween Campaigns. By Rachel Leamon Halloween is one of the sweetest treats of the year for public relations and marketing campaigns. In terms of consumer outreach, Halloween is a lucrative marketing opportunity for the fact that a huge number of children and adults celebrate this holiday around the world.
Mindjumpers
OCTOBER 31, 2011
Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade.
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Jason Yormark
OCTOBER 31, 2011
One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. I make practically no money off of my blog, so my efforts here are strictly authentic in being helpful, entertaining and to connect with as many people as I can.
Waxing UnLyrical
NOVEMBER 4, 2011
Guest post by Harrison Kratz. A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Personally, I am adamant that many traditional PR tactics are fading.
Buzz Marketing for Technology
NOVEMBER 2, 2011
When I started this blog back in 2006 Facebook was just getting going but nobody had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. When I first saw the way in which Facebook data could combine with Twitter data, blog, forum, search and web data to make a rich profile of your consumer – I was blown away by the possibilities of knowing
Firebelly
NOVEMBER 1, 2011
Living in New York, I take every opportunity I can to go to Broadway shows. It really is one of the best parts of living in the city. And when I go, I want everyone in my social media world to know what I’m seeing, so I always take a minute before the curtain opens to check in via Foursquare. Last week, I went to check in at Godspell and found a little orange button in the top right corner of my screen that said “Special Here.” I opened it to find a message telling me to find t
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Mindjumpers
NOVEMBER 2, 2011
Tweet Twitter released a collection of stories called Twitter Stories, which showed users how to best use Twitter. Today, the first set of stories was released. As Twitter quotes in its official blog, each story reminds us of the humanity behind Tweets and how they help make the world smaller. Twitter stories can be accessed at stories.twitter.com. How can you share your story?
Techipedia: Tamar Weinberg
NOVEMBER 2, 2011
This is a guest post by Preston Ehrler. As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.
Akamai Marketing
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.
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Waxing UnLyrical
NOVEMBER 1, 2011
Today will be an interesting day. You see, after two months of not working out – specifically, not continuing with the My Bootcamp program that I started three months ago because of the emergency surgery I had to undergo in September – I’m picking up the workout cudgels. (That’s me holding a plank on September 1, two days before I had to go in for surgery.).
Direct Marketing Observations
NOVEMBER 2, 2011
If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they? Everything has a purpose or should have a purpose-this includes social media.
Kikolani
OCTOBER 31, 2011
Today is a wonderful day! For the first time, I made the commute to work from one room of my house to another. I am excited to announce that this Halloween marks the first day that I am no longer a part of the 9 to 5 workforce, but am instead a new member of the proudly self-employed! The Transition. The transition from 9 to 5 to self-employed has been a long journey filled with long days spent in front of a computer screen.
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Waxing UnLyrical
OCTOBER 31, 2011
So, today’s Halloween. You’re probably trying to figure out what you costume you’ll wear to a party tonight, and, by the way, have you stocked up on candy? (I’ve been joking that instead of candy, this year I’ll be giving out toothbrushes. Hey, I’m all about what’s good for kids, even though I don’t have any.).
Convince & Convert
OCTOBER 30, 2011
Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you
Kikolani
NOVEMBER 2, 2011
This is a guest post by Gabrielle Conde. So, you’re seeing your post on scraper blogs, and want to know how to avoid them outranking your content in Google? When my daughter watches Dora The Explorer, they stop the thief, Swiper, by simply raising their hands and saying, “Swiper, no swiping.” Unfortunately, it’s not that easy in real life.
The Social Media Incubator
NOVEMBER 2, 2011
In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on. ICANN believes there is a market out there for more specialized domains. These domains can be specific to your industry, such as ford.cars or travel.adventure.
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